Digital Marketing Strategist

Supported Microsoft as a client, leading the Azure IoT Partner co-marketing webinar program and managing end-to-end execution for more than 20 webinars annually. Drove demand generation for Microsoft IoT in Action webinars and global in-person events, contributing to more than 150,000 registrations in FY19.

Built paid and organic social amplification strategies for Microsoft Device and IoT Partner channels, delivering more than 8% month-over-month follower growth across key accounts. Developed content, videos, creative assets, and repurposed blog materials; used forecasting, budget planning, A/B testing, and performance analysis to reduce cost per registration by more than 50%.

Supported Microsoft communications and marketing initiatives, including high-visibility executive thought leadership programming featuring industry communications leaders. Collaborated with designers and cross-functional partners to create content and creative assets that strengthened IoT community engagement.

Developed tailored messaging for Microsoft platforms to promote webinars, events, partner initiatives, and product storytelling. Analyzed campaign data to identify insights, refine digital strategies, and exceed program objectives.

Managed content for Seagate India's intranet, including articles covering organizational initiatives, events, leadership communications, and business updates. Promoted internal events through multichannel communications and internal social platforms.

Partnered with directors, senior management, and cross-departmental stakeholders to align communications with organizational priorities. Led community outreach documentation and CSR compliance efforts while strengthening employee awareness of company strategy, performance, culture, and key projects.

Planned and executed press conferences across more than 90 cities and built relationships with over 1,000 journalists nationwide. Drafted media pitches, managed press inquiries, and coordinated interviews with outlets including Forbes, TechCrunch, Fortune, Bloomberg, and CNBC.

Delivered media training for spokespersons, produced founder and driver-partner videos, and collaborated across functions to secure media visibility. Managed media crises across multiple cities, coordinated partner communications, and supported internal communications for Ola's India operations.

Supported public relations accounts for Savaari Car Rentals, Jain University, and Omega Healthcare. Monitored industry trends and advised clients on communications approaches to strengthen brand positioning.

Developed media-relations strategies and executed PR campaigns to improve client visibility. Organized press conferences and media events supporting client announcements and organizational initiatives.

Certificate in Digital Marketing.

Master's degree in Audio Visual Communications.

Bachelor's degree in Communicative English and Psychology.