Digital Marketing Specialist | Aspiring Software Developer | Python & SQL | AI & Data Analytics

Key Responsibilities:

Plan and execute B2B digital marketing strategies, focusing on brand awareness, LinkedIn growth, and engagement with business decision-makers.

Manage corporate social media channels, content creation, brand positioning, and digital communication.

Analyze marketing performance metrics, monitor KPIs, and prepare reports to support strategic and commercial decisions.

Contribute to digital projects, including website and landing page optimization, with a focus on user experience and lead generation.

Support sales and business development activities through marketing materials, digital campaigns, and performance insights.

Explore artificial intelligence and automation tools to improve marketing workflows, productivity, and operational efficiency.

Apply analytical thinking, problem-solving, and technical learning to connect business needs with digital solutions.

Professional Development:

Currently expanding my technical expertise in Python, SQL, software development, data analytics, and AI automation, with a focus on building practical solutions that connect technology and business.

Supported digital marketing and social media operations, focusing on content production, brand communication, and online engagement.

Key responsibilities included:

Managed and supported content publishing across Facebook, Instagram, and LinkedIn.

Planned and developed social media content aligned with marketing objectives.

Created visual materials, promotional graphics, and digital communication assets.

Produced captions, advertising copy, and engaging written content.

Contributed to consistent brand communication across digital platforms.

Worked in digital marketing and customer communication within the marine services industry, supporting social media management, content creation, and online customer engagement.

Key responsibilities included:

- Managed social media channels and supported digital brand communication.
- Planned and produced content for social media campaigns.
- Created marketing graphics, promotional materials, and written content.
- Handled online customer interactions through social customer service (SAC 2.0).
- Supported customer engagement initiatives and digital communication activities.

Postgraduate specialization in Social Media Management, focused on digital marketing strategies, content planning, audience development, and performance analysis.

Key areas of study:
- Digital Marketing Tools and Strategies
- Social Media Management and Design
- Web Analytics and Performance Metrics
- Audience Development and Engagement
- Search Engine Optimization (SEO)
- Content Planning and Digital Communication
- Inbound Marketing and Web Writing
- Personal Branding

Developed analytical and strategic skills related to digital performance, data-driven decision-making, and the application of technology in marketing.

Undergraduate technology degree in Logistics, focused on operational processes, logistics management, planning, and business operations.

Developed a foundation in process organization, operational efficiency, analytical thinking, and problem-solving.

This academic background contributes to my understanding of business workflows and strengthens my interest in applying software development, data analytics, and automation to real-world operational challenges.