Product Designer (UI/UX)

I own end-to-end UI/UX design for a mobile app portfolio serving more than 50 million monthly active users. I translate product requirements into user flows, interactive prototypes, design specifications, and release QA deliverables.

I lead research and design for over 10 AI-powered mobile applications, using interviews, usability testing, surveys, and behavioral analytics. I built design systems with more than 200 reusable components, improved design-to-engineering handoff time by approximately 50%, and used Firebase Analytics and Mixpanel to improve conversion by 40% while reducing drop-off by 35% on priority journeys.

I worked in a concurrent remote consulting engagement, conducting interviews, usability tests, surveys, and behavioral analysis for mobile games serving millions of users. My research shaped roadmaps and user flows across five major projects, including Rapid Assets.

I improved onboarding completion by 35% and engagement by 31% through UX optimization and A/B testing, while increasing app store ratings by 25%. I also prototyped AI features with cross-functional teams and supported inclusive design compliant with WCAG 2.2, WAI-ARIA, and global accessibility requirements.

I led product design for more than eight enterprise products across fintech, healthcare, and e-commerce markets in the Middle East, Europe, and Canada. My work included flagship projects such as WealthNX and the Najiz platform for the Saudi Ministry of Justice.

I designed SaaS dashboards and responsive web interfaces for complex enterprise workflows, improving information architecture, navigation, and data visualization. I established design systems that reduced UI inconsistencies by 60% and accelerated delivery by 45%, while leading discovery workshops and mentoring four junior designers.

I owned product design for a digital publishing platform reaching more than 15 million monthly visitors. I improved navigation, content discovery, and engagement across the platform.

I helped take ProProperty, CarBase, and ProPrice from concept to launch, contributing to 2.5 times growth in classified listings. I also ran A/B testing programs and developed Power BI and Google Data Studio dashboards to guide search, form, and retention improvements.

I delivered remote enterprise UX consulting in a concurrent engagement alongside my role at ProPakistani. My clients included RedBuffer, ezBike, the National Highway Authority, SkyElectric, and PTDC.

I conducted user-flow audits and competitive research, then translated insights into intuitive UI/UX designs and interactive prototypes. My work focused on improving product clarity, usability, and workflow efficiency.

I led a five-person design team to develop the complete brand identity and website for a national T20 cricket tournament. I was responsible for maintaining a consistent brand experience across digital and physical channels.

My work covered web design, social-media creatives, campaign assets, print materials, and on-ground event collateral. I coordinated the team to deliver a unified visual system for the tournament launch.

I designed digital experiences and visual identities for Hunerkada, a leading arts education institution in Pakistan. My role combined UI/UX design with graphic and brand design work.

I also contributed to creative work for the Islamabad Art Festival, producing design assets that supported a major cultural event attended by curators and visitors from around the world.

I designed the UI and UX for an on-demand grocery delivery product from research through launch within a national incubator. I contributed to shaping the product experience across the early product lifecycle.

Following launch, I used Mixpanel and Firebase Analytics to evaluate conversion and retention behavior. These insights supported iterative improvements to the customer journey.