Customer Senior Manager

Developed 10–12 retailer presentations each month with field and category partners, creating customer-specific selling stories connected to net revenue and volume growth. Built 10–12 regional account plans each quarter across grocery, wholesale, independent, and military channels to support distribution growth and annual operating plan attainment.

Managed customer development for accounts including C&S Wholesale, Wegmans, Weis, ASG, Foodtown, Foodland, Sedano's, and AGS. Negotiated customer plans, commercial programs, and trade promotional strategies, while mentoring newer team members through onboarding, integration, and sales capability development.

Drove 5% sales growth across multiple convenience-store customers through account planning, retailer engagement, and focused growth initiatives. Managed 10–12 customer accounts weekly across McLane, Core-Mark, and northeastern convenience-store wholesalers.

Managed regional chain headquarters calls for Cumberland Farms, Stewart's, Sheetz, and Wawa, and expanded Rite Aid distribution through coordinated customer follow-up. Also coordinated broker execution, customer initiatives, trade-show support, and MSA reporting across the Northeast.

Coordinated 10–12 monthly KPI reviews with MSA, RW3, and field teams to strengthen reporting cadence and execution follow-through. Managed 3–5 retail execution priorities per quarter across grocery, convenience, and Walmart channels.

Led eight Retail Sales Leads and managed the Advantage Sales & Marketing broker relationship, holding teams accountable for execution and sales performance. Directed annual seasonal sell-in planning, field rollout, and broker training to improve route discipline and daily scheduling.

Managed sales growth plans for smaller convenience-store customers and Mobil caterers across New York City, balancing service needs with account priorities. Applied strategic account management practices to strengthen customer plans and day-to-day account coverage.

Led quarterly project reviews with broker EA Berg to keep Propel execution on track in New York City. Partnered with the broker on project updates, field coordination, and execution follow-through.

Supported demand forecasting, planning, and reporting for management across grocery and convenience-store channels. Aligned 15–20 weekly demand forecasts with annual operating plan and net revenue planning.

Served as a liaison between business units and sales teams to improve alignment and execution. Produced sales reporting and analytics that supported management decision-making and channel planning.

Maintained weekly forecast updates to support demand planning and sales alignment. Developed monthly reporting packages to track Core Results performance and topline scorecard trends.

Created reporting and scorecards that gave sales leaders clear visibility into business performance. Served as a liaison between the Tropicana business unit and the sales organization to coordinate priorities, communication, and planning activities.

Analyzed IRI and Nielsen syndicated data to identify topline performance trends and key business signals. Produced monthly sales presentation materials that translated data into customer-ready insights.

Built weekly reporting views, feature-ad tracking, and share projections to support customer planning and category discussions. Supported customer presentations with concise analysis, clear visuals, and actionable recommendations.

Prepared recurring account summaries and topline reports for multiple client accounts, helping internal stakeholders maintain reporting cycles and performance reviews. Consolidated account data from several sources into consistent management-reporting views.

Supported client account reviews by organizing reporting inputs and highlighting key topline trends. Ensured stakeholders had clear, usable account information for ongoing business discussions.

Bachelor of Science in Finance and Marketing.