Senior Product Designer

Designed product experiences for an AI video production marketplace serving clients, studio managers, studio directors, and creators. Led redesigns across messaging, payments, order flows, and studio operations.

Redesigned the order and payment flow, reducing payment drop-off by 30%. Used PostHog session recordings to review approximately five sessions per day, identify more than 30 UX issues, and inform the product roadmap. Improved conversion and reduced user confusion by 10% in one month, and facilitated discovery workshops with product, engineering, and business teams.

Worked part-time with a sports app startup to design the product from early discovery through high-fidelity prototypes.

Created core user flows and visual design for the application, shaping the product experience from concept through prototype delivery.

Designed digital products for a remote real estate software company, including separate applications for property buyers and real estate agents.

Increased landing-page conversion by 30% through usability testing and UX improvements. Proposed new product ideas for the main website and validated them using prototypes.

Served as the sole designer for ERP and maintenance software, initially full-time and later on contract. Worked directly with the product manager on research, prioritization, workflow design, and product improvements.

Redesigned core maintenance workflows, increasing daily active users by 28% for a factory product with approximately 150 active users. Conducted on-site usability testing at the factory and built the company's first design system with more than 30 components.

Designed MVPs for three AI startups in collaboration with founders at an AI product studio. Facilitated discovery workshops to define MVP scope and product direction.

All three startup products raised funding. Increased landing-page engagement by 10% through gamification-focused design improvements.

Redesigned primary CRM workflows and navigation for a CRM software product.

Partnered with product and engineering teams to translate business requirements into user interfaces, reducing task time and support requests through improved UX.

Designed UI, graphics, and characters for more than 250 short online games at a game studio.

Also created the studio's landing page, application design, and marketing materials, combining product interface design with visual communication.

Led UX/UI design for a pet products platform across the website and mobile application, covering the customer journey from browsing through purchase.

Created the complete brand identity and supporting graphics, combining product design responsibilities with brand and visual design execution.

Provided freelance graphic design services for companies and publishers in Tehran.

Delivered brand, print, and book design projects, building a foundation in visual communication, layout, identity design, and illustration.

Master of Arts in Art.

Bachelor of Arts in Design.

Associate Degree in Graphic Design.

Completed a Product Design course.