Yamila Martina
Yamila Martina

Senior Product Manager / Product Leader

Open to offers · Member since 21 Oct 2026
Location
Valencia, Spain
Desired salary
Unspecified
Work preference
Hybrid
Experience level
Senior

About

Professional summary

I am a senior product leader with more than 12 years of experience building and scaling digital products across AI, data, mobile, B2B, B2C, and consumer environments.

I combine product strategy, discovery, execution, user experience, and stakeholder alignment to turn complex business problems into clear product roadmaps and measurable outcomes.

I have led cross-functional teams, Product Owners, and product consulting practices, with experience in organizational transformation, coaching, product operating models, and portfolio management.

My background includes AI-powered platforms, data products, omnichannel retail, native mobile applications, banking, travel technology, and enterprise platforms.

I am experienced in product discovery, user research, MVP definition, backlog prioritization, Agile delivery, metrics, OKRs, and go-to-market planning.

I am an EU citizen based in Valencia, Spain, willing to travel or relocate, and I bring a user-centered, collaborative approach to product leadership.

Skills

63 capabilities

Tech stack & tools

Working toolkit

Collaboration

Design

Experience

Career history

Senior Product Manager (AI Platform and B2B) Nielsen Sports

Led discovery, proof-of-concept, and MVP definition for an AI and B2B platform. Validated the business case through stakeholder interviews and data mapping, wrote product requirements, prioritized the backlog, and facilitated Agile ceremonies.

Implemented web scraping and AI image-analysis capabilities. Compared vendors, launched a prioritized MVP, reduced manual processing time by 80–90%, and scaled coverage to more than 500 items per day without increasing team size.

Senior Product Consultant (Platform and Leadership) Apply Digital

Defined the product vision for CAFE, an acceleration platform supporting configurable frontend components, backend modules, and infrastructure. Managed backlogs, user stories, prioritization, and Agile delivery ceremonies.

Reduced time to market from eight weeks to two weeks through improved configuration capabilities. Designed a transformation training program that supported a shift from project-based to product-based delivery across 50 product consultants and 500 global employees.

Principal Product Manager (Head of Area) Making Sense

Established a community of practice for product consultants to improve cross-learning, coaching, and collaboration. Directed the Digital Products Practice with an emphasis on technical excellence and user-centered product culture.

Developed change-management strategy, impact mapping, and budget planning for methodology adoption. Created a product consultant career path and skills matrix used for recruitment, performance reviews, coaching, and project allocation.

Group Product Manager (AI & Data Products) Walmart Chile

Led a team of four Product Owners delivering AI and data solutions for omnichannel operations across more than 400 stores. Managed portfolio priorities, senior stakeholder alignment, budgeting, technical training, and mentorship.

Led customer identity unification strategy and metrics, contributing to a 15% repurchase rate and an 8% increase in average ticket size. Coordinated data-lake event capture and developed a forecasting-model prototype for non-food products.

Product Owner (Mobile Native, Platform B2B) Cornershop by Uber

Managed backlog prioritization, user stories, Definition of Ready practices, and Agile ceremonies for native mobile and B2B platform products. Collaborated with UX/UI and cross-functional stakeholders to improve the customer journey.

Managed iOS and Android releases, beta testing, live operations, incidents, and feature requests. Improved average order completion time by 15% and achieved more than 99% crash-free performance through technical-debt prioritization and monitoring.

Product Manager (B2B and B2C) Krédito

Managed B2B and B2C product backlogs, user stories, prioritization, and Agile ceremonies. Coached teams on Agile methods and improved delivery times by 100%.

Established user-research practices and used direct feedback to prioritize quality improvements. Redesigned workflows to remove bottlenecks and guided partnership strategy to create new revenue opportunities.

Product Owner (Mobile Native, B2C) Scotiabank

Led the mobile product vision for three Product Owners, defining epics and user stories under Scrum and Kanban practices. Delivered consistent monthly releases to the App Store and Google Play.

Increased digital personal-loan sales by 25% and credit-card uptake by 32% through value-driven prioritization. Managed a product budget exceeding USD 4 million and used analytics, consumer profiles, KPIs, and stakeholder alignment to improve adoption and business results.

Senior Product Manager (Discovery) Globant

Led UX and product interface strategy, including design systems, for multinational projects. Defined product vision and end-to-end user experience through research, profile synthesis, value propositions, and high-fidelity prototypes.

Facilitated executive co-creation workshops, benchmarked technology opportunities, and created prioritized backlogs. Delivered phased roadmaps, risk assessments, and functional prototypes to secure stakeholder alignment and funding.

Senior User Experience Designer Globant

Delivered UX projects across retail, entertainment, travel, airlines, banking, content, and telecommunications. Coordinated high-profile clients including Disney GXP, Barclays, Mindshare, and Latam Airlines from discovery through delivery.

Conducted user research, heuristic evaluations, information architecture, prototyping, and usability studies. Facilitated Lean UX workshops, developed proto-personas and hypotheses, and contributed to pre-sales and candidate selection.

Lead Product Manager and Product Designer (B2B2C) Travtion / Nutus

Co-founded a travel technology business and led product management and product design for B2B2C solutions. Achieved certified vendor integrations with Sabre and Amadeus, connecting clients to major global distribution systems.

Led standardization of 500 APIs and translated complex requirements into user stories. Built a developer portal with sandbox access and documentation, reducing implementation time from weeks to days, while monitoring integration health through dashboards.

Education

Learning history

Parsons School of Design

Specialization, Business Innovation & Digital Disruption

Online program in Business Innovation and Digital Disruption.

University of Alberta

Specialization, Software Product Management

Specialization in Software Product Management.

Colegio Universitario IES

Multimedia Designer, Multimedia Design

Education in multimedia design.

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