Senior Product Manager

Own end-to-end product delivery for a SaaS event management platform serving US clients. Led delivery of the ePoster workflow, including submission, review, approval, and display processes, improving reviewer turnaround time by 20%.

Analysed abstract-submission funnel drop-offs and improved validation logic and multi-step flows, reducing abandonment by 18-30%. Redesigned the Program Page with unified search, dynamic filters, and recommendation logic, enabling 25% faster content discovery. Partner with Java engineering teams on PRDs, API integrations, AI-assisted submission enhancements, and AWS-hosted platform improvements.

Defined and executed the roadmap for an AI-powered lead generation SaaS platform. Delivered automated ad-creative generation and smart targeting capabilities that reduced campaign setup time by 10%.

Led development of lead-generation workflows across Facebook, Instagram, LinkedIn, and WhatsApp, increasing qualified leads by 8%. Used voice-of-customer research, NPS, CSAT, and real-time optimization to reduce cost per lead by 5%, improve campaign performance by 14%, and increase adoption by 10%.

Owned the product roadmap for casino-style games, including Whack-a-Bingo, Fishin' Frenzy, and Lucky Number. Delivered game and user-experience improvements that increased daily active users by 10%.

Introduced a machine-learning-driven personalization engine that increased engagement by 30% and retention by 22%. Improved acquisition and conversion through onboarding optimization and A/B-tested game mechanics, while facilitating Agile ceremonies, market research, competitive analysis, and customer journey mapping.

Managed the iMobile digital payments and mobile banking platform, supporting millions of users across India. Improved app engagement by 5% through card UI enhancements and raised transaction success rates by 11% by optimizing payment-processing flows.

Created location-based offers and rewards for Scan-to-Pay, improving user retention by 5%. Defined privacy- and consent-aligned data acquisition strategies, managed developer-tool lifecycle work, and partnered with Java teams to deliver secure payment APIs and AWS-hosted services.

Defined and prioritized the product roadmap using OKRs and KPIs in an Agile/Scrum environment. Authored user stories, wireframes, and PRDs and conducted user research and voice-of-customer sessions.

Optimized sign-up flows and referral programs, driving 15% growth in student enrolments. Delivered gamified learning features and a progress-tracking dashboard that increased engagement by 30%, while automated CRM campaigns improved lead-to-paid conversion by 20%.

Managed product lifecycle and digital catalogue initiatives across FMCG categories. Developed an adoption tracker used by more than 10 business units to improve KPI monitoring and data-driven decision-making.

Optimized SKU listings and digital catalogue initiatives, improving product visibility and availability by 7%. Conducted consumer journey mapping and usability studies that contributed to a 10% increase in CSAT.

Managed sales and territory operations across telecom and FMCG organizations, supporting customer acquisition, revenue growth, market expansion, and channel operations across assigned regions.

Worked with distributors, channel partners, and internal teams to identify customer needs, resolve operational issues, and improve product and service adoption. Conducted market and competitor analysis, tracked sales performance and customer feedback, and supported territory planning and commercial decisions.