Technical Sales and Business Development Leader

I hold sales responsibility for Boostic.cloud, an AI eCommerce catalogue optimization solution, and Binnacle Data, a business intelligence and web analytics offering. I drive sales and business development across Spain, Benelux, and Italy.

I own the end-to-end B2B sales cycle, including discovery, product demonstrations, negotiation, and closing. I manage complex high-value SaaS opportunities, define pricing and commercial packages, develop GTM strategy, and launched the partnership acquisition and activation programme.

I coordinate with product, development, project management, and account management teams. I manage opportunity values up to EUR 130K and have achieved approximately 30% qualified conversion.

I worked for a technology company specializing in cloud solutions, managed server services, and cybersecurity for business-critical digital environments. I designed and launched a new B2B sales model and outbound strategy.

I managed the full sales cycle from prospecting through technical demonstrations, closing, and onboarding. I sold cloud hosting, cybersecurity, and managed server services while coordinating solution design with cloud architects.

I managed pipeline and board KPIs and developed accounts through upselling and cross-selling. My work contributed to 19% new sales growth and EUR 158K in new revenue over 12 months.

I was promoted from Sales Manager Spain to Head of Sales Spain at an AI-powered eCommerce personalization and customer retention platform. I led a team of seven sales managers focused on acquiring medium and large eCommerce accounts.

I managed the complete B2B sales cycle, including product demos, presentations, and C-level negotiations. I managed relationships with approximately 250 clients over nearly six years.

I oversaw renewals, retention, upselling, agency partnerships, and board reporting. The team achieved a 36% demo-to-contract rate and managed an annual portfolio of EUR 250K.

I held a business development role at Splio, contributing to my earlier experience in B2B digital sales and commercial growth.

Additional details and dates are available on my LinkedIn profile.

I served as Chief Sales and Marketing Officer and Board Member at Amida Learning Consulting. I was involved in the entrepreneurial exit and sale of shares in the company to an investment fund in 2014.

The transaction involved activity across Barcelona and San Francisco. Additional career details are available on my LinkedIn profile.

I held a B2B digital sales role at Emagister as part of my earlier commercial experience.

Additional details and dates are available on my LinkedIn profile.

I served as Business Director at Othercom, contributing to my leadership and business development background.

Additional details and dates are available on my LinkedIn profile.

Professional certification.

Professional certification.

Professional course certification.