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Sophia Shapiro
Sophia Shapiro

Product Marketing Manager

Open to offers · Member since 21 Oct 2026
Message
Location
Düsseldorf, Germany
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Mid

About

Professional summary

I am a product marketer focused on go-to-market strategy, positioning, messaging, and campaign execution. I turn product capabilities into clear, compelling stories for both end users and business buyers.

I have led GTM execution for B2B SaaS products, including product positioning, launch assets, website and landing-page copy, vendor communications, and sales enablement. I work closely with Sales, Business Development, Product, Engineering, Design, and data teams to connect customer insights with commercial outcomes.

I bring hands-on experience in lifecycle marketing, customer research, competitive analysis, A/B testing, conversion optimization, and campaign performance analysis. I use research, personas, and buyer objections to improve messaging and identify product growth opportunities.

As the founder of an ecommerce marketplace, I built a 250+ product business from zero and owned its positioning, GTM, website, lifecycle programs, partnerships, and campaigns. Through testing and segmented campaigns, I improved conversion, average order value, and repeat purchase performance.

I am experienced in building integrated campaigns across email, organic and paid social, influencer partnerships, live events, and sales materials. I am open to remote opportunities across EMEA and the Americas.

Skills

24 capabilities
A B TestingB2B MarketingBusiness DevelopmentCompetitive AnalysisCopywritingCustomer ResearchCustomer SegmentationEmail MarketingEvent MarketingGo To Market PlanningInfluencer MarketingLanding Page OptimizationLifecycle MarketingMarket ResearchMessagingPaid SocialPartnership MarketingPositioningProduct LaunchesProduct MarketingSaaS MarketingSales EnablementStorytellingVendor Onboarding

Tech stack & tools

Working toolkit

Collaboration

Notion

Design

CanvaFigma

Development

WordPress

Marketing and Sales Tools

Salesforce

Experience

Career history

Product Marketing Manager David's Bridal – Pearl by David's Bridal

Led go-to-market execution for Pearl for Pros, a self-service SaaS offering for wedding businesses. Owned positioning, messaging, website and landing-page copy, launch assets, and vendor communications.

Partnered with Sales and Business Development to create pitch decks and enablement materials for vendor deals and sponsorships, refining messaging based on recurring objections. Developed value pillars for the AI-powered Pearl Planner and collaborated on vendor onboarding, activation, and re-engagement journeys.

Conducted interviews with brides and wedding vendors, built personas, and monitored competitors including The Knot, Zola, and Joy. Planned a preview event for more than 70 influencers, planners, and vendors, and helped replace a two-month manual onboarding process with an instant AI-verified flow that saved approximately $140K in operating costs.

Marketing & Sales Consultant Pro Resource

Advised B2B clients on positioning and messaging, shaping campaign copy and outbound sequences designed to generate and qualify pipeline.

Participated in prospect and client discovery calls and translated recurring buyer pain points into actionable messaging recommendations.

Founder & Marketing Manager SNACKWITH Market

Built a healthy-snack ecommerce marketplace from zero to more than 250 products, owning positioning, go-to-market strategy, website, lifecycle marketing, partnerships, and campaigns.

Improved checkout conversion by 20% and average order value by 35% through testing and optimization of product pages, merchandising, and checkout. Increased repeat purchase from 45% to 93% within six months through segmented Klaviyo campaigns, membership pricing, and improved product discovery.

Ran launch and seasonal campaigns across email, organic social, paid social creative, influencer partnerships, and live events. Created partnership one-pagers that brought 12 brands into an influencer collaboration box, with each brand contributing product and participation fees.

Education

Learning history

California Polytechnic State University, San Luis Obispo

B.S. Business Administration, Entrepreneurship

Entrepreneurship Concentration. Dean's List; Top 30 Most Influential Women on Campus; 30 Under 30 Honoree; Orfalea College of Business Mentor.

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