Senior Designer & Creative Lead

Lead Designer for a privacy-first analytics platform, with involvement in Piwik PRO work since 2016 and a lead role since 2021. Own the company’s design output across brand, illustration, motion, web, and print.

Manage and mentor designers, collaborate with marketing, product, sales, and leadership, and work with the WordPress team on web pages and A/B testing. Built the illustration and design systems used across campaigns, website content, and more than 100 blog illustrations.

Joined Moovweb as Lead Designer during its transition to Layer0, an edge computing and web performance platform. Designed the new identity, including the logo.

Continued through the Limelight acquisition and merger into Edgio. Adapted the role through organizational changes and ultimately served as the only brand designer.

Delivered design and branding for global communication campaigns for UNOPS. Produced print and digital work in accordance with United Nations brand standards.

Supported communication initiatives with consistent visual design across campaign materials and channels.

Provided the graphic design function for an AdTech and MarTech software house, covering illustration, motion, video, web, print, and event materials.

Rebuilt the company mascot into a scalable and consistent illustration system used throughout marketing communications.

Run an independent design practice focused on long-term client engagements rather than short project-based assignments. Serve as a senior hands-on designer and creative lead for B2B brands.

Lead brand, marketing, product, illustration, motion, web, and print work from strategy and concept through production and launch.

Co-founded a gaming and Web3 studio with a long-term client. Led the design function and directed developers, illustrators, and 3D artists.

Contributed creative direction and product design leadership across studio initiatives at the intersection of gaming, Web3, and emerging technologies.

Led a small creative team on a Web3 avatar project combining 3D and AI capabilities. Provided graphic design and creative leadership for the initiative.

Coordinated visual direction across contributors and helped shape the project’s design output.

Progressed from graphics intern to Head of Graphics & Production at a regional broadcaster over seven years. Managed graphics and production work for television programming.

Created animation and edits, operated camera, directed talk shows and music programs, and produced commercials from initial client conversations through final delivery.