Digital Marketing Specialist

Managed social media activities and supported the digital promotion of educational programs. Assisted with marketing campaign planning and implementation to increase program visibility and audience engagement.

Collaborated with trainers to prepare educational materials, presentations, and course resources. Coordinated communication between students and instructors and supported the organization of training activities, courses, and workshops.

Develop and implement digital marketing strategies for brands in the events, wedding, rental, and hospitality industries. Manage social media marketing, content planning, publishing, audience engagement, brand communication, Meta advertising campaigns, WordPress website updates, and SEO-friendly website content.

Plan and coordinate integrated digital and offline marketing campaigns. Work with designers, photographers, videographers, event teams, vendors, and printing companies to deliver branded promotional materials, including photo zones, banners, and signage, while monitoring campaign performance, market trends, and competitor activity.

Developed content strategies and managed Instagram and Facebook accounts for the business. Created visual and written marketing content and planned seasonal campaigns and promotions.

Monitored campaign performance and optimized advertising activities based on results to improve engagement and campaign effectiveness.

Managed social media content and developed monthly content plans for a barbershop. Created promotional campaigns to support customer engagement and service awareness.

Managed Google Search Ads for users searching for barber and grooming services and set up Google Maps and Local Ads to improve local business visibility. Monitored performance and optimized advertising activity based on results.

Developed content strategies and managed Instagram and Facebook accounts for a beauty business. Created visual and written marketing content aligned with the brand.

Planned seasonal campaigns and promotions to support audience engagement and business marketing goals.

Launched and managed an independent online store on the Wildberries marketplace. Conducted product research and competitor analysis, optimized product listings with SEO keywords and conversion-focused descriptions, and managed pricing and promotional activities.

Used marketplace analytics to improve product visibility and conversion. Coordinated product photography and visual content optimization, managed customer reviews and reputation, and oversaw inventory planning and marketplace operations.

Bachelor's degree in Arabic Studies.

Advanced Arabic language studies in Amman, Jordan.

Digital Marketing certification.

SEO Content Writing certification.

Social Media Marketing certification.