Marketing Analyst | Digital Marketing | Graphic Design | Paid Advertising |Content Creation e Video

I am a creative and detail-oriented Marketing Analyst with experience in digital marketing, social media management, graphic design, paid advertising, content strategy, and audiovisual production. My professional background combines strategic thinking, visual communication, hands-on execution, and performance analysis, allowing me to contribute to different stages of the marketing process.

Throughout my career, I have worked with companies across multiple industries, including accounting, automotive, manufacturing, engineering, and education. These experiences have strengthened my ability to understand different audiences, adapt communication strategies, and create marketing materials that align with each company's identity, objectives, and market positioning.

My professional experience includes working at Gesttor Contabilidade, Grupo Vande, Dreampack Solutions, Sociedade Educacional Santo Antônio, and Ghisoni Engenharia. In these roles, I have been involved in developing marketing strategies, planning content calendars, creating advertising campaigns, designing promotional materials, producing audiovisual content, and monitoring marketing performance.

At Gesttor Contabilidade, I work on content strategy, brand communication, and social media development. My responsibilities include researching relevant topics, planning educational content, creating carousels and institutional graphics, writing advertising copy, developing video scripts, directing recordings, editing videos, and analyzing engagement metrics. I focus on transforming complex business and financial subjects into clear, visually engaging content that audiences can understand and apply.

At Grupo Vande, I gained practical experience in automotive marketing, combining paid advertising with creative production. I worked on Meta Ads campaigns focused on generating leads and supporting commercial opportunities. My responsibilities included campaign planning, graphic design, promotional video production, copywriting, performance monitoring, and campaign optimization. This experience strengthened my understanding of how creative decisions influence advertising performance and how marketing can support sales objectives.

My experience at Dreampack Solutions expanded my knowledge of institutional communication, digital campaigns, and visual content development. I contributed to marketing initiatives involving social media, photography, video production, graphic design, lead generation, event support, and website content.

Earlier in my career, I worked in the education and engineering sectors, developing communication materials, supporting marketing campaigns, producing visual content, and participating in institutional events. These opportunities helped me develop organization, adaptability, collaboration, and an understanding of how marketing operates across different business environments.

One of my main strengths is my ability to combine creativity with analytical thinking. I enjoy understanding not only how to create visually appealing content but also why certain messages, formats, and campaigns perform better than others.

I regularly work with performance indicators such as reach, impressions, engagement, audience retention, click-through rate (CTR), cost per lead (CPL), and lead generation. I use these insights to identify opportunities, refine creative approaches, improve messaging, and support more informed marketing decisions.

My technical skills include Adobe Photoshop, Illustrator, InDesign, Premiere Pro, Canva, and CapCut, along with experience in Meta Ads, Google Ads, and TikTok Ads. I also have practical knowledge of photography, video recording, image editing, copywriting, storytelling, content planning, and brand identity.

I particularly enjoy projects that allow me to participate in the entire creative process, from initial research and concept development to visual execution, campaign implementation, and performance evaluation. I value clear communication, attention to detail, consistency, and the ability to turn ideas into practical solutions.

I am currently pursuing a degree in Marketing at Centro Universitário UniFatecie, complementing my professional experience with further knowledge in consumer behavior, marketing strategy, business communication, and digital media.

My interest in visual communication also comes from my academic background in Fashion Design, which contributed to developing my creative perspective, aesthetic judgment, and understanding of design principles.

Professionally, I consider myself curious, adaptable, organized, and committed to continuous learning. I enjoy collaborating with different teams, exploring new creative approaches, solving communication challenges, and taking responsibility for projects from planning to execution.

My goal is to continue growing in marketing, branding, and creative communication, contributing to companies that value innovation, collaborat