Senior Marketing and Association Operations Leader

I lead competition and marketing operations for an international equine association. I directed the corporate relocation of the organization’s headquarters from Idaho to Oklahoma City, establishing local operations, inventory management, and asset cataloging.

I oversee end-to-end execution for National and Youth World Championship Shows, including logistics, operations, communications, and partner activation. I also introduced weekly multi-site communication practices and develop new corporate sponsorships and industry partnerships.

I transformed Canadian County into a leading and fast-growing 4-H program through family outreach, school engagement, community fundraising, and volunteer development. I developed digital learning pathways connecting regional classrooms with agricultural education programs at reduced cost.

I served in executive and district leadership roles, including President of OAE4-HYDP in 2024. I also delivered sponsor activations and promotional campaigns for regional and national competitive events.

I advised executive leadership on market analysis, product positioning, consumer perceptions, and go-to-market strategy.

I provided branding and marketing guidance to support stronger product-market alignment and customer engagement.

I managed daily operations, strategic planning, and fiscal oversight for a historic district organization. I implemented cost-reduction initiatives across key programs while supporting organizational priorities.

I led a redesign of digital and print collateral to increase tourism and consumer traffic. I also partnered with the Oklahoma City Chamber of Commerce and community organizations to raise awareness of the district’s historic identity.

I expanded awareness of the museum’s mission by connecting major equine and western heritage organizations with museum initiatives. I worked with local organizations, community nonprofits, and the Oklahoma City Chamber of Commerce on outreach efforts.

I cultivated new donor relationships and created additional engagement opportunities for existing donors.

I executed comprehensive multi-channel marketing strategies across digital advertising, print media, branding, and event marketing. I led a major brand and logo overhaul for the association.

My work contributed to approximately 5% growth in total membership in one year, the organization’s highest single-year growth since 2008. I also launched the inaugural educational seminar series for NRHA Professionals.

I co-led strategy, board approvals, and execution for a major youth digital initiative. I helped secure more than $1 million in startup funding and collaborated with interactive design agencies to launch youth web and mobile applications.

I expanded industry engagement through strategic alliances with national 4-H and FFA leadership.

I led corporate marketing campaigns, print publications, and digital strategy for the world’s largest equine breed registry. I directed advertising and association marketing initiatives across organizational channels.

I served as a technology advocate across volunteer operating committees, introduced interactive cross-platform tools, and expanded sponsorship revenue opportunities.

I directed nationwide event marketing campaigns and streamlined advertising messaging for a major equine association. I supported consistent brand communication across events and marketing initiatives.

I reduced operational expenditures through optimized vendor management and improved marketing-service processes.

I rebuilt a declining county 4-H program into a top-performing district model through program development, fundraising, and volunteer leadership. I increased the operating budget from $400 to $25,000.

I facilitated formation of the Youth Center Building Foundation Board and revitalized volunteer leadership pipelines to support sustainable community programming.

Bachelor of Science in Animal Science with a minor in International Studies.