I am a results-oriented marketing professional with experience in marketing strategy, commercial growth, brand management, and project management. I bring accountability, a service mindset, strong teamwork, and a continuous-improvement approach to my work.
I have led integrated commercial and marketing strategies across cross-functional teams, aligning brand, sales, media, and strategic partnership initiatives. My experience includes campaign planning, budget management, rebranding, and promotional communications.
I am experienced in developing and executing 360-degree campaigns across online and offline channels. I coordinate agency briefs, sponsorship activations, media relationships, and stakeholder engagement to strengthen brand equity and create measurable business impact.
My background includes work with major brands in aviation, fast food, pet care, and the fragrance and flavor industry. I have managed content, communications, events, and commercial initiatives at national and Latin American levels.
I focus on improving customer journeys, creating valuable brand experiences, and enabling sales through marketing. I enjoy solving problems collaboratively and translating strategic goals into effective execution.
I develop marketing campaigns for Viva and its new business units, supporting brand growth and commercial objectives.
I lead sponsorship activations that strengthen brand equity and generate greater brand value. I also work to improve the passenger journey by promoting products with flexible business rules and support internal areas in driving sales through marketing while protecting brand standards.
I led integrated commercial strategy by aligning marketing initiatives with cross-functional teams. I managed negotiations with media, government entities, and strategic partners to support commercial and brand objectives.
I managed and controlled budgets using SAP, ensuring effective resource allocation and strong efficiency and impact. My work included commercial leadership, rebranding, strategic partnerships, campaign design, and social media management focused on brand growth and value creation.
I developed agency briefs and coordinated 360-degree marketing campaigns from strategic planning through execution across online and offline channels.
I implemented sponsorships involving football teams, theater productions, and music festivals to increase brand visibility and audience engagement. I also deployed promotional communication strategies that contributed to record-breaking sales during the year's key campaigns.
I led national content management for international fast-food and pet-care brands, maintaining brand consistency while ensuring relevance for the local market.
I managed administrative processes and prepared results reports to support performance tracking, strategic decision-making, and account management activities.
I supported strategy deployment in Latin America, with a focus on Mexico, through media content development and execution.
I aligned internal communication strategies between the Marketing and HR departments to ensure cohesive messaging and employee engagement. I also planned and coordinated events in support of marketing objectives.
Bachelor's Degree, Communications and Digital Media
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