Francisco Hernandez Vega
Francisco Hernandez Vega

Audiovisual Producer & Director

Open to offers · Member since 22 Oct 2026
Location
Mexico City, Mexico
Desired salary
Confidential
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am an audiovisual producer and director with extensive experience in graphic design, product development, branding, and commercial content. I create audiovisual and product communication projects for national and international brands across retail, fitness, consumer products, and entertainment.

I specialize in producing product videos, tutorials, feature highlights, corporate videos, e-commerce content, product photography, 3D animation, and short films. My work combines creative direction with practical production expertise, from concept development through delivery.

I have led private-label brand development and coordinated creative teams, product decoration specifications, packaging, and retail communication. I have also worked closely with manufacturing partners in China to supervise product development and production.

My experience includes projects for fitness accessories, exercise equipment, motorcycles, promotional products, and retail brands distributed in Mexico, Central America, the United States, Chile, and Puerto Rico. I have contributed to brands and programs sold through Walmart, Costco, Sam’s Club, and Bodega Aurrera.

As a filmmaker, I have directed, produced, and written fiction and animated short films. I work across live-action and 3D animation workflows and bring hands-on knowledge of cameras, lighting, audio, post-production, and PC and Mac creative environments.

Skills

20 capabilities

Experience

Career history

Audiovisual Producer & Director FX Publicidad

I plan, develop, produce, and supervise audiovisual projects for national and international products and brands.

I developed product and brand projects for Blu fitness accessories, including fitness, yoga, CrossFit, and running products, while coordinating development and production with factories in China.

I also contributed to MAXUMA motorcycle branding and a motorcycle collaboration associated with artist Farruko and the CARBON ARMOUR 2024–2025 tour, with products marketed in Puerto Rico and the United States.

Design Manager & Audiovisual Producer Acerwork S.A. de C.V.

Managed the development of private-label brands for national and international retail, including design-team coordination and product decoration specifications with suppliers in China.

Produced assembly tutorials, product feature videos for e-commerce, corporate videos, magazine content, and sporting-event coverage.

Worked on Zynergy, My 1st Trampoline, and Sportspower retail programs for Walmart Mexico and Central America, Walmart US, Costco, and Sam’s Club. Produced exercise-equipment video manuals for Zynergy, Bounce Pro, and Sportspower.

Design Manager & Audiovisual Producer Comtrex S.A. de C.V.

Managed private-label brand development, product video manuals, feature highlights, corporate videos, design-team coordination, magazine publications, and sports-event coverage.

Supported retail brands including Bodyfit, Bionic Fitness, Evolution, My 1st Trampoline, and Sportspower. Produced exercise tutorials, workouts, product highlights, and assembly videos for fitness accessories and equipment.

Helped update and develop the Bodyfit brand in Walmart retail, contributing to a reported 100% increase in planogram allocation. Developed the Blu brand for fitness accessories and treadmills sold in Chile, produced corporate and online-store commercials, and developed websites for Prosource International and Blu Fit.

3D Animator, Designer & Audiovisual Producer Freelance

Delivered 3D animation, commercials, visual effects, flyers, point-of-sale displays, websites, promotional products, interactive CDs, and POP materials.

Completed projects for Grupo Manacar and Nissan / Imperio Automotriz del Norte. Created 3D modeling and animation for Jelibon and Gazprom commercials through Epics FX Studios in Pakistan.

Graphic Designer Lanz Imports S.A. de C.V.

Designed promotional products, product instructions, decoration specifications for manufacturing in China, interactive sales catalogs, and promotional concepts for PepsiCo, Nestlé, and Kellogg’s.

Maintained lanzimports.com and elcandilfrances.com. Developed promotional product concepts used in a national campaign.

Video Producer & Editor Dream's Show

Produced and edited video content for children’s events.

Supported event-focused audiovisual production and post-production workflows.

Education

Learning history

Asociación Mexicana de Cineastas Independientes (AMCI), San Jerónimo campus

Master's-level studies, Film Production and Filmmaking

Completed master's-level studies in film production and filmmaking.

Universidad del Valle de México, Lomas Verdes campus

Bachelor's Degree, Graphic Design

Bachelor's degree in Graphic Design; degree awarded.

Universidad del Valle de México, Lomas Verdes campus

Coursework, Administrative Computer Systems

Completed coursework in Administrative Computer Systems.

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