Senior UX Designer

Led design for TOPdesk's newly created design system, increasing adoption from around 10% to effectively all net-new UI without a formal mandate. Delivered roughly 50 production components using a three-tier token architecture, with WCAG AA requirements enforced at the token layer.

Defined system-wide interaction patterns, including global filtering, and validated solutions with more than 70 participants using Useberry. Improved design-to-build velocity by four to five times and enabled new designers to reach working fluency within a month.

Managed a team of three designers, hired two replacements during team turnover, and supported the wider UX organization through workshops and one-to-one sessions. Evaluated Figma Make and Claude Code against the design system as part of the company's AI transformation work.

Governed the design system supporting vodafone.com/business and its related sites. Added components as the platform grew and maintained consistent application of the system across teams.

Designed and shipped new pages for the business website. Ran design-system adoption workshops for teams using the system and supported consistent implementation across digital experiences.

Supported the UK-based Group Product Marketing team with online and offline creative assets across the Vodafone portfolio.

Worked in a multinational shared-services environment, delivering design support for a broad range of marketing and product communication needs.

Governed and localized content across several European Disney websites. Ensured correct and consistent brand application across multiple markets and languages.

Supported web and product design activities for localized digital experiences, balancing brand requirements with regional content needs.