Product Operations and Business Analytics Professional

I am an analytical professional with hands-on experience in product operations, publisher partnerships, business analytics, and growth operations. I use data, performance metrics, and structured problem-solving to improve business processes and support strategic decision-making.

In my current role at StrongMetrics, I manage end-to-end supply operations, publisher onboarding, campaign launches, PID configuration, CRM workflows, and tracking infrastructure. I collaborate with internal teams, founders, external partners, and publishers to resolve operational bottlenecks and improve campaign delivery.

I have experience analyzing acquisition, attribution, conversion, retention, profitability, and campaign KPI data at scale. I validate performance data, prepare operational reports, identify optimization opportunities, and contribute to improved campaign efficiency and reporting accuracy.

My technical foundation includes Python, SQL, data visualization, database management, and analytics tools such as Power BI, Tableau, Excel, AppsFlyer, and Branch. I have applied these skills to product and transaction analytics projects involving dashboard development, root cause analysis, and process improvement.

I hold a Bachelor of Science in Mathematics with Computer Science studies from the University of Delhi. I am seeking opportunities in Product Management, Business Analysis, Product Analytics, and growth-focused operations where I can create measurable business impact through data-driven innovation.