I am a graphic designer and design leader with over 10 years of experience creating strategic, visually compelling solutions across branding, digital, print, events, and motion graphics.
I balance creativity with practical and logical thinking. I approach every design as a solution to a defined problem, using user insights, strong concepts, and clear visual systems to deliver effective outcomes.
In my current role, I lead and manage a design team, maintain quality standards, set team OKRs, and oversee the end-to-end design process. I enjoy collaborating with marketing, business, and cross-functional teams to turn goals into cohesive creative work.
My experience includes art direction, branding, typography, web design, print design, video editing, motion graphics, creative production, and photoshoot planning. I have produced assets ranging from identity systems and campaign key visuals to social content, event materials, and merchandise.
I stay current with trends in design, fashion, and lifestyle, which continually informs my creative perspective. I am also motivated to mentor younger designers and help them develop their skills and careers.
Lead and manage the design team to ensure consistent, high-quality creative output across projects. Provide feedback and support to improve team members’ performance and design quality.
Set up and manage team OKRs aligned with marketing and business goals. Oversee the full design process from concept development through final delivery and coordinate closely with cross-functional teams.
Developed concepts and key visuals aligned with brand and campaign objectives. Produced digital, print, event, and motion-graphics assets for a range of communication needs.
Collaborated with internal teams and external partners to maintain consistent execution. Refined creative work based on feedback and project requirements.
Led art direction for photoshoots and ensured visual consistency across creative outputs. Worked with Brand and Account teams to coordinate project delivery.
Contributed to internal training and served as a design consultant, supporting team development and creative quality.
Led design-team activities and supported the delivery of creative projects. Coordinated visual direction, timelines, and team performance to maintain quality standards.
Collaborated with internal stakeholders to translate project objectives into effective design solutions.
Designed brand identities, logo systems, magazine layouts, and marketing materials. Created digital banners and completed basic photo-retouching work.
Led a small design team while delivering key design tasks. Directed visuals for photoshoots and styling, managed timelines, and supported team performance.
Developed visual ideas and social-media assets for digital communications. Created motion graphics for events and digital content.
Designed printed materials for events and merchandise, supporting integrated creative production across channels.
Diploma, Graphic Design
Diploma in Graphic Design.
Advanced Course, Motion Graphics in After Effects
Advanced Motion Graphics in After Effects training.
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