Creative Director

I lead creative thinking and the development of innovative digital advertising solutions, translating business and media objectives into impactful concepts across emerging advertising formats and technologies.

I develop strategy, narratives, interactive experiences, visual directions, prototypes, and pitch-ready concepts. I collaborate with media, sales, strategy, and technology teams while exploring AI, dynamic creative, and data-driven personalization.

I led creative strategy and campaign concept development, ensuring creative work aligned with business and marketing objectives. I shaped pre-sales strategy through compelling concepts and narratives that supported client pitches and business growth.

I directed and mentored creative teams and coordinated with strategy, media, and marketing functions. I also led research into industry, market, and audience insights to guide creative direction and campaign effectiveness.

I handled campaign strategy and creative concepts while managing the creative process. I worked closely with sales to understand brand identity, marketing objectives, and target audience demographics.

I led ideation, creative strategy, brand storytelling, content development, and client presentations. I also monitored industry trends and emerging technologies to develop relevant campaign and brand activation ideas.

I handled creative needs for the marketing and sales departments and developed creative ideas for brand campaigns. My responsibilities included strategy, user journeys, interface work, animation development, and campaign execution.

I monitored and maintained creative campaign assets to support performance targets. I delivered creative work from initial development through launch readiness.

I managed creative design needs for the Southeast Asia market, producing standard mobile banners and rich media advertisements from concept through approval. I also created landing pages and initial campaign banners based on media schedules.

I collaborated with the Creative Operations team in India to develop innovative rich media ideas for brand campaigns. My work supported mobile advertising production and regional creative delivery.

I designed and developed corporate materials and corporate communications publications in accordance with international corporate guidelines.

I supported the organization’s communication needs by creating consistent visual materials aligned with brand and corporate standards.

I conceptualized, designed, and developed creative materials including banners, flyers, brochures, and online advertisements for operations in Indonesia and the Philippines. I created print materials, online campaign images, and advertising assets for Pouch.

I also designed app tutorials, screenshots, sales materials, notification visuals, newsletter assets, and large-screen layouts for brand and mall collaborations.

I designed and developed creative images, banners, scrapbooks, stickers, and other studio and café materials. I created scrapbook gizmos and visual assets to support company needs.

I also redesigned media applications for Monster Bite Japanese Burger and developed banners and stickers for Giggle Box Cafe and Resto.

Bachelor's degree in Visual Communication Design.