Creative Director

I lead creative thinking and develop innovative digital advertising solutions, translating business and media objectives into impactful creative concepts across emerging advertising formats and technologies.

I lead strategy and concept development for CTV, rich media, DCO, programmatic, and interactive campaigns. I collaborate with media, strategy, sales, and technology teams, develop pitch-ready concepts and prototypes, and explore AI, dynamic creative, personalization, and data-driven advertising solutions.

I handled campaign strategy, creative concepts, and creative process management for Southeast Asian markets.

I led creative strategy and campaign concept development aligned with business and marketing goals, shaped pre-sales narratives for client pitches, mentored creative teams, and directed integrated digital campaign ideation. I also developed brand storytelling frameworks and conducted market, industry, and audience research.

I handled campaign strategy and creative concept development, working closely with sales teams to understand client brand identities, marketing objectives, and audience demographics.

I developed creative strategies, campaign concepts, brand narratives, messaging frameworks, and creative assets. I led brainstorming sessions, presented campaign plans to clients, and researched industry trends, emerging technologies, and creative best practices.

I managed creative design needs for the marketing and sales departments and developed creative ideas for brand campaigns.

I worked on campaign strategy, user journeys, interface design, animation, and ad execution from concept through launch. I also monitored and maintained campaign creative assets to support performance targets.

I handled creative design requirements for the Southeast Asia market, including standard mobile banners, rich media banners, landing pages, and campaign assets.

I developed concepts and preview links based on client briefs, prepared final advertising assets for live schedules, and collaborated with Creative Operations in India to develop rich media innovations for brand campaigns.

I created creative images and marketing materials for the company and its Philippines branch, including banners, flyers, brochures, online advertisements, tent cards, posters, and pull-up banners.

I designed social media advertising, large-screen templates, app-store tutorials, app screenshots, sales materials, and recurring notification and newsletter visuals for Pouch.

I designed and developed corporate materials and corporate communication publications in accordance with international corporate guidelines.

I supported the creation of consistent visual communication assets for internal and external corporate communication needs.

I designed and developed creative images, banners, scrapbooks, stickers, and other visual materials for studio, café, and company requirements.

I created scrapbooking items for Jonas Photo, redesigned media applications for Monster Bite Japanese Burger, and produced banners and stickers for Giggle Box Cafe and Resto.

Bachelor's degree in Visual Communication Design.