Major Accounts Account Executive

Lead account management for a marketing automation group and SaaS Email Builder platform. Own a portfolio of more than 600 clients and €10M ARR, with direct responsibility for over 100 strategic accounts.

Manage account health, churn-risk identification, renewals, upsell, and cross-sell negotiations through account plans and executive reviews. Lead weekly portfolio rituals and OKR-based goal setting for six Account Managers, while coordinating with the design studio and internal specialists on campaign redesigns and strategic workshops. Delivered 18% NRR growth while keeping churn at 3%.

Led content strategy and recommendations for a portfolio of 300 creators at a creator-economy scale-up. Managed an international team of 25 and established individual and collective goals.

Built reporting and dashboards for data-driven performance management. Led weekly operating rituals and 1:1s while embedding growth-hacking practices to improve performance.

Managed a five-person Acquisition Manager team focused on creator growth. Directed content strategy and campaign execution across Facebook and YouTube.

Supported team performance through structured goals, regular operating rituals, and performance-focused coaching.

Led strategic account growth and new-business activity for the Social Media department at Ogilvy Paris. Developed strategic recommendations and pitched decision-making committees while overseeing major client accounts.

Sold and deployed a social media analytics SaaS solution, including licenses, renewals, and scope expansions. Managed Global 500 relationships, budgets, financial reporting, RFPs, and cross-functional project staffing.

Managed strategic accounts and drove new business for global brands including IKEA, TCL, Allianz, Motorola, IBM, and Nestlé. Negotiated with CMO-level stakeholders and contributed to 20% average annual revenue growth.

Expanded account relationships through stakeholder mapping, including the BPCE mandate expansion from headquarters to Banque Populaire and Caisse d'Épargne. Led recruitment, reviews, and coaching as the team grew from 5 to 45 people.

Managed major advertising and SaaS social media analytics accounts, with responsibility for client relationships, license sales, renewals, and account expansion.

Coordinated creative, media, design, product, and support teams around customer needs, strategic recommendations, and campaign delivery.

Master's degree in Communication Management.