I am a sales and marketing professional with more than ten years of experience across FMCG, food and beverage, retail, ready-to-wear, interior design, and industrial services. I have developed strong commercial, operational, and marketing expertise in both B2B and B2C environments.
I manage client portfolios, negotiate commercial agreements, develop new business, and improve sales performance. My experience includes key account management, field sales, account activation, promotional planning, portfolio growth, and customer retention.
I combine strategic marketing capabilities with hands-on commercial execution. I have worked on brand positioning, digital communication, content marketing, customer insights, corporate communication, and 360-degree communication strategies.
I am comfortable leading teams, managing budgets, analyzing data, producing performance reports, and coordinating cross-functional stakeholders. I value operational excellence, negotiation, innovation, and building sustainable win-win partnerships.
I am an autonomous, adaptable, and results-oriented professional with strong interpersonal skills. I am actively seeking a new challenge where I can contribute my sales, marketing, business development, and leadership expertise within a collaborative environment.
Provided strategic consulting and support to clients in commercial development and performance management.
Contributed to marketing strategy, brand positioning, corporate communication, and digital communication initiatives.
Negotiated agreements and promotional plans with regional retail groups. Coordinated agreement implementation with headquarters and regional commercial teams.
Managed disputes and penalties with regional accounts. Led regional trade shows in coordination with marketing and field sales teams.
Managed and retained a portfolio of 180 customers, expanded to 220 customers in September 2022. Grew net revenue to EUR 220,000, achieving 11% growth in 2022-2023 through 4P optimization and commercial negotiations.
Created and executed activation, visibility, and tailored customer experience plans for restaurants, retail outlets, and hotels. Delivered sales, distribution, sell-in, sell-out, innovation listing, and priority-range objectives across beverages, juices, soft drinks, and salty snacks.
Prospected 60 new customers in 2021, monitored commercial performance, managed budgets, and produced recommendations. Also created sales materials and presented during regional meetings.
Held responsibility for commercial and marketing activities within DEKRA Industrial in Toulouse.
Created and led an agile team of five people covering policy, backend, and product testing activities.
Managed a portfolio of 240 customers, growing it to 280 customers by September 2018. Generated EUR 340,000 in revenue, representing 8% growth in 2018, across Toulouse, Tarn, Tarn-et-Garonne, Aveyron, Lot, and Garonne.
Prepared and deployed customer activations, developed sales and market share, and managed brand and innovation listings. Implemented category ranges, commercial operations, merchandising, and strategic execution initiatives.
Managed 120 local food retail stores in the Toulouse urban area and supervised the installation of refrigeration equipment.
Managed orders and distribution flows for a premium multi-brand ready-to-wear retail network.
Supported the brand's distribution strategy and ensured operational coordination of supply activities.
Created 3D kitchen designs and prepared customer quotations.
Developed in-store customer proposals and designed home environments including bedrooms, kitchens, and living spaces.
Master MBA Business & Innovation, Brand Strategy and Digital Marketing
MBA specialization in brand strategy and digital marketing.
Bachelor, Commercial Management and Marketing
Bachelor degree in commercial management and marketing.
DUT GEA, Business and Administration Management
University diploma in business and administration management.
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