Sarah Lelarge
Sarah Lelarge

Senior Advertising Sales and Business Development Manager

Actively looking · Member since 23 Oct 2026
Location
Baldock, United Kingdom
Desired salary
Unspecified
Work preference
Remote Only / Full Time
Experience level
Senior

About

Professional summary

I am a seasoned international advertising sales and business development professional with more than 30 years of experience in publishing, media, scientific communications, and trade events.

I specialise in building high-value commercial relationships and creating tailored advertising, sponsorship, custom publishing, and event solutions for international organisations. My work has covered print, digital, video, audio, social media, recruitment advertising, and live events.

For 13 years, I have served as EMEA Advertising and Custom Publishing Sales Manager for Science/AAAS, working with organisations across academia, biotech, pharma, healthcare, government, non-profit, and scientific research sectors.

I combine strategic thinking, commercial awareness, consultative selling, negotiation, account development, and project management. I enjoy connecting people and organisations, identifying new opportunities, and turning relationships into sustainable partnerships.

I have managed sales teams, personal and team revenue targets, international key accounts, and complex cross-functional projects involving editorial, production, marketing, finance, and publishing teams.

I am actively seeking a new opportunity where I can bring my international sales expertise, collaborative mindset, enthusiasm, and extensive professional network to support business growth.

Skills

29 capabilities

Tech stack & tools

Working toolkit

Development

Experience

Career history

EMEA Advertising and Custom Publishing Sales Manager Science/AAAS (American Association for the Advancement of Science)

Managed EMEA sales of complex advertising, sponsorship, partnership, custom publishing, and event solutions for the Science family of peer-reviewed journals and the Science.org multimedia platform. Served international organisations across academia, biotech, pharma, healthcare, government, non-profit, research, education, and scientific societies.

Owned quarterly and annual sales targets, developed existing accounts, generated new business, maintained a strong prospect pipeline, and reported market trends and sales results to stakeholders. Sold print, digital, video, audio, social media, content sponsorship, recruitment advertising, and virtual and in-person event solutions.

Led customised commercial projects in collaboration with editorial, production, marketing, finance, and custom publishing teams. Represented Science/AAAS at international scientific conferences, career fairs, trade shows, and industry events across Europe and the United States.

Business Development Manager HF Networks

Sold print and digital publishing advertising solutions to international organisations in the digital signage and kiosk industry for a B2B industry journal. Also sold exhibition space for the annual Kiosk Europe Expo in Germany.

Managed day-to-day business development across publications and the trade show, with responsibility for prospecting, new business acquisition, client retention, and account development. Supported project management and delivery of the annual live event.

Advertising Sales Manager Showtime Media Ltd

Sold advertising solutions for show guides produced for Reed Exhibitions' international trade shows. Worked with exhibitors across aerospace, cosmetics, oil and gas, fashion, data storage, defence, travel, and related sectors.

Managed and developed advertiser relationships, with particular responsibility for the In-Cosmetics Show across Europe and Asia. Attended UK and international trade events to meet Reed Exhibitions teams, existing advertisers, and prospective exhibitors.

Advertising Sales Manager The Venturer

Joined a local B2B publishing start-up as Advertising Sales Manager, selling advertising space to businesses throughout the Home Counties, including travel, accounting, retail, insurance, banking, and legal clients.

Managed a personal client portfolio and sales target while leading a team of four sales executives. Held responsibility for team performance, collective targets, people management, and sales training.

UK Classified Sales Manager International Herald Tribune

Joined the UK and Europe Classified Department as a Sales Executive and was promoted within one year to Advertising Manager for the team. Managed four staff members, including three sales executives and an administrator.

Managed a client portfolio and sold print advertising and early digital options for recruitment, business opportunities, art, travel, and real estate sectors. Key clients included Christie's, Sotheby's, museums, art galleries, airlines, and major property-market businesses.

Led a yearly team target exceeding GBP 1 million, alongside personal revenue targets. Represented the International Herald Tribune at European trade events, conferences, press events, and industry galas, including travel to the Paris head office.

Advertising Sales Executive Cornhill and Sterling Publications

Sold print advertising to high-end clients for Debrett's International Magazine, Debrett's Equestrian World, and Hyatt Hotel Magazine.

Also worked as a travel representative for Horse Racing Abroad, accompanying British horse-racing customers to Paris for the Grand Prix de l'Arc de Triomphe and providing hospitality, logistics support, and customer service.

Education

Learning history

Université Paris-Dauphine

BA (Hons), Japanese Language and Oriental Studies

Lycée Malherbe

Hypokhâgne, Political Sciences, History, Geography, Languages and Literature

Equivalent to FHEQ.

Lycée Mezeray

Baccalaureate, Economics, Mathematics, Literature, History, Philosophy, Geography, German and English

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

Jobs Talent AI Tools Salaries
Menu