Senior Affiliate & Partnerships Manager

Owned the Australian affiliate portfolio for a global eSIM brand, managing up to 100 partners through individual account plans and quarterly growth roadmaps. Recruited and onboarded affiliates across travel content, review sites, comparison platforms, YouTube, TikTok, Instagram, and blogs.

Optimised partner performance against revenue, ROAS, and AOV while managing risk signals, compliance, and suspected fraud. Negotiated creator partnerships, ran QBRs and MBRs, and developed seasonal activations, exclusive offers, commission tiers, and cross-sell opportunities.

Acquired and onboarded affiliates, travel agents, influencers, bloggers, and media partners to grow bookings. Strengthened existing relationships and established structured communications for a network of more than 300 affiliates.

Improved programme performance through partner audits, tracking reviews, reporting enhancements, and redesigned onboarding workflows. Used AI tools for influencer discovery, content research, and competitor research while supporting teams across Europe and the US.

Built and executed affiliate and influencer marketing strategy aligned with brand goals, recruiting new partners and strengthening existing relationships. Led cross-functional work to expand affiliate programme capability and increased partner engagement by 30% within six months.

Analysed campaign performance, presented recommendations to senior management, and implemented tracking and reporting software to improve data accuracy. Worked with marketing on promotional assets and affiliate events while ensuring legal and regulatory compliance.

Led global strategic partnerships for a performance marketing SaaS platform and was promoted to Partnership Lead within one month based on commercial impact. Drove business development and revenue through a broad partner network.

Expanded the partner marketplace from 330 to 185,000 partners in four weeks through an external data-provider integration. Designed a competitor-benchmarked pricing structure adopted by the CRO and CFO and collaborated across departments on product and market priorities.

Grew and optimised the European affiliate programme for a multinational hospitality group. Owned channel budget, strategy, reporting, and performance management to improve cost of sale and ROI.

Drove qualified traffic to the website and app for global brand and tactical campaigns. Managed affiliate relationships, increased incremental revenue and profitability, and partnered with AMER and regional teams to maintain consistent campaign execution.

Sourced, onboarded, and retained high-performing influencers, brand partners, and affiliates globally for an online learning provider. Expanded the partner network by 45 partners through targeted market research and outreach.

Used performance data to optimise affiliate strategy and increase partner engagement by 20%. Contributed to brand awareness, consideration, and customer acquisition initiatives while meeting individual and team targets.

Directed acquisition marketing across affiliates, lead generation, mobile app campaigns, and consultancy for an international advertising and PR group. Managed client success, retention, and P&L for accounts including Enterprise & Alamo, Royal London, RBS, NatWest, Hobbycraft, QVC, and Cineworld.

Managed acquisition delivery across white-label SaaS platforms and aligned campaigns with client commercial objectives. Supported new business development, rapid affiliate onboarding, and relationships with top-tier publishers.

Delivered £48.5M in affiliate channel revenue against a £45M target while reducing cost of sale from 10% to 6.9%. Managed a £1M affiliate marketing budget and a £5M promotional discount budget.

Built and implemented affiliate and digital partnership strategy as a core acquisition channel. Negotiated commercial agreements, diversified publisher types, aligned spend with finance forecasts, and supported product launches that created additional revenue streams.

Managed day-to-day affiliate channel operations for a direct consumer warranty provider, including budget, partner relationships, KPIs, and reporting. Developed affiliate, cashback, email, voucher, content, and price-comparison strategies.

Migrated smaller direct affiliates onto the affiliate network and standardised commission structures. This simplified programme administration and improved the consistency of partner management.

Led performance account management for an international performance marketing company after promotion from Advertiser Account Director. Managed teams of Advertiser Account Managers across the UK and Netherlands and supported accounts including Microsoft, eDreams, Philips, eBookers, Vistaprint, and Hilton.

Launched programmatic display, mobile, and video campaigns to expand the product offering. Conducted KPI analysis, trained and coached team members, and acted as a primary contact for agencies, suppliers, and internal stakeholders.

Bachelor of Science in Engineering & Management in Rome, Italy.