I am an international enterprise software sales leader with more than 15 years of experience accelerating regional growth across EMEA. I specialize in building emerging markets, turning around underperforming businesses, and leading multicultural teams across countries.
I have held regional P&L responsibility and led country management, sales, channel, sales engineering, marketing, customer success, and partner ecosystems. My leadership style combines disciplined commercial planning, forecasting, and pipeline management with hands-on coaching and executive customer engagement.
I have built and scaled enterprise SaaS businesses at Salesforce and Siteimprove, including launching greenfield markets in Italy and Spain and developing Marketing Cloud and Data Cloud opportunities across the Nordics and Benelux. I am experienced in enterprise sales, go-to-market strategy, customer-data transformation, and strategic account development.
In my leadership roles at NetApp and Veeam, I have driven regional growth, restored quota attainment, strengthened sales execution, and managed complex enterprise opportunities involving cloud, data infrastructure, cyber resilience, and data protection. I work closely with customers, partners, hyperscalers, and internal technical teams to progress strategic deals.
I am based in southern Sweden and have extensive international leadership experience. I am available for regular international travel and bring native Swedish and Spanish language capability, along with fluent English and professional Danish and Norwegian.