Nichole Friberg
Nichole Friberg

International Sales Executive

Actively looking · Member since 23 Oct 2026
Location
Copenhagen, Denmark & Stockholm, Sweden, Denmark
Desired salary
Confidential
Work preference
Hybrid
Experience level
Senior

About

Professional summary

I am an international enterprise software sales leader with more than 15 years of experience accelerating regional growth across EMEA. I specialize in building emerging markets, turning around underperforming businesses, and leading multicultural teams across countries.

I have held regional P&L responsibility and led country management, sales, channel, sales engineering, marketing, customer success, and partner ecosystems. My leadership style combines disciplined commercial planning, forecasting, and pipeline management with hands-on coaching and executive customer engagement.

I have built and scaled enterprise SaaS businesses at Salesforce and Siteimprove, including launching greenfield markets in Italy and Spain and developing Marketing Cloud and Data Cloud opportunities across the Nordics and Benelux. I am experienced in enterprise sales, go-to-market strategy, customer-data transformation, and strategic account development.

In my leadership roles at NetApp and Veeam, I have driven regional growth, restored quota attainment, strengthened sales execution, and managed complex enterprise opportunities involving cloud, data infrastructure, cyber resilience, and data protection. I work closely with customers, partners, hyperscalers, and internal technical teams to progress strategic deals.

I am based in southern Sweden and have extensive international leadership experience. I am available for regular international travel and bring native Swedish and Spanish language capability, along with fluent English and professional Danish and Norwegian.

Skills

33 capabilities

Tech stack & tools

Working toolkit

Marketing and Sales Tools

Experience

Career history

Senior Director, Nordics & Baltics NetApp

Held P&L responsibility for a $120M Nordic and Baltic business across country management, sales, channel, and sales engineering for enterprise data infrastructure, hybrid cloud, and cyber resilience.

Led a 46-person organization through four direct reports. Set regional priorities, translated objectives into country and account plans, coached leaders on enterprise sales execution and forecasting, and worked with Sales Operations, strategic customers, partners, and hyperscalers to advance complex opportunities.

Senior Director, Nordics Veeam Software

Led a $16M Nordic business across sales and channel, with responsibility for regional sales strategy, revenue delivery, forecasting, and team development across enterprise, commercial, and inside sales.

Delivered 30% year-over-year growth and restored Nordic quota attainment for the first time in five years. Introduced priority-account focus, account planning, MEDDICC qualification, pipeline and deal-review cadences, and coaching for sales talent while supporting complex deals, tenders, and RFPs.

Regional Vice President, Marketing Cloud & Data Cloud, Benelux & Nordics Salesforce

Built and led a specialist sales organization of six Account Executives and four SDRs across the Nordics and Benelux. Owned regional revenue, territory allocation, individual performance, and team development for Marketing Cloud and Data Cloud.

Grew the business 25% year over year by selling CRM and customer-data transformation to enterprise and public-sector accounts. Led go-to-market strategy for greenfield markets and partnered with core account teams, solution engineering, customer success, marketing, and partners on complex opportunities.

Managing Director | Director of Sales, Italy & Spain | Country Manager, Sweden & Norway Siteimprove

Progressed through country manager, director of sales, and managing director positions. Turned around Sweden and Norway, delivering 50% year-over-year growth and expanding the enterprise customer base from approximately 30 to more than 100 accounts.

Launched Italy and Spain from the ground up, generating $1.5M in first-year revenue and 75% year-over-year growth in the second year. Recruited and developed teams of up to 18 people across sales, marketing, customer success, and pre-sales, while supporting expansion into Southern Europe and Latin America.

Security Specialist Dell Secureworks

Worked in enterprise cybersecurity and managed security services.

Supported enterprise-focused security sales and customer engagement in a specialist role.

Global Key Account Manager Secunia

Sold vulnerability intelligence and vulnerability management solutions to global enterprise customers.

Consistently ranked among the top three individual contributors.

Area Sales Manager Phone House

Led sales and operational activities as an area sales manager.

Held responsibility for 75 employees and supported team performance and operations.

Education

Learning history
No education data available.

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.

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