Executive Creative Director / Head of Design

I lead a dual executive practice spanning enterprise product leadership at ACOMPANY and strategic creative consultancy through Echo Designlab. I partner with CEOs and senior stakeholders to translate business objectives into creative direction across product, brand, and digital initiatives.

I build and lead multidisciplinary teams of art directors, designers, and copywriters, scaling creative operations into full design organizations. My hands-on work includes brand systems, creative campaigns, product experiences, photo and video shoots, illustration commissioning, experiential spaces, and production leadership.

Selected work includes Pfizer identity, iconography, sonic branding, and digital experiences; ESPN X Games' flexible toolkit of more than 600 marks; and Rémy Martin launch experiences and custom sales platforms.

I served as executive creative lead for global music campaigns, working directly with talent across multiple album cycles from packaging development through international rollout.

I built and led large-scale creative departments during the EMI/Virgin merger, integrating teams and creative standards while maintaining release schedules. I directed photo and video shoots and managed multimillion-dollar production budgets for 360-degree campaigns.

Artists supported included The Rolling Stones, Gorillaz, Pharrell Williams, and Janet Jackson.

I led integrated campaigns for telecommunications, technology, media, and fashion clients, connecting brand strategy, design, content, print, digital, and motion.

I directed national and international productions and led creative teams, photographers, and filmmakers to deliver cohesive cross-channel storytelling for clients including Verizon, MTV, Nickelodeon, Optimum, and A&E.

I worked directly with artists, A&R, and marketing teams across multiple album cycles, developing campaigns and visual identity systems for packaging, advertising, and retail.

I art-directed photography and video shoots, managing photographers, stylists, illustrators, and production teams. I also helped establish visual standards supporting RCA's transition from print-led packaging to early digital and retail marketing.

Selected artists included Christina Aguilera, Elvis Presley, Dave Matthews Band, and ZZ Top.