SIDDHARTH Karusala
SIDDHARTH Karusala

Senior Customer Solutions Architect

Actively looking · Member since 23 Oct 2026
Location
Farmington Hills, United States
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a Data and Solutions Architect with more than 10 years of experience designing enterprise-scale customer data platforms, canonical data models, and governed analytics architectures.

I specialize in customer data management, master data management, data integration, and system-of-record ownership. I design scalable architectures that connect operational systems, CRM platforms, external partners, and analytics workloads.

I have led the architecture of a customer data model supporting more than 15 million records, reducing integration latency by 30% and improving query performance for more than 50 concurrent users. My hands-on experience includes SQL, ETL/ELT development, data transformation, validation, API integration, and real-time streaming.

I have delivered IBM MDM and Decision Server infrastructure, Kafka-based event streaming, and Databricks/Spark processing for large multi-year customer datasets. I also build secure service orchestration layers and observability frameworks for distributed applications.

I work closely with engineering, DBA, product, support, marketing, operations, payments, and business stakeholders to establish data governance, quality standards, phased migration roadmaps, and reliable implementation patterns.

Earlier in my career, I developed hybrid mobile applications, customer-facing chatbots, dashboards, and iOS solutions. I bring experience across cloud architecture, enterprise integration, customer experience, and the full Agile SDLC.

Skills

28 capabilities

Tech stack & tools

Working toolkit

Application Hosting

Application Utilities

Collaboration

Development

Languages & Frameworks

Marketing and Sales Tools

Mobile

Experience

Career history

Sr. Customer Solutions Architect Involgix Inc.

Led solution architecture for a customer data model supporting more than 15 million records, reducing data-integration latency by 30% and improving query performance for more than 50 concurrent users. Performed hands-on SQL and ETL/ELT work to query, transform, and validate customer data across internal systems, Salesforce, and external partners.

Aligned Customer Support, Marketing, Operations, and Payments teams around a unified customer data strategy, enabling customer identification in under 50 milliseconds with complete account relationship history. Designed secure API-based integration frameworks, Salesforce integrations, and scalable architecture standards to reduce data silos and improve visibility.

Established distributed application monitoring and observability frameworks using Azure Monitor, Application Insights, and Google Cloud Operations Suite. Built a customer-centric chatbot platform with advanced analytics to improve engagement and operational efficiency.

Systems Architect Mercedes-Benz Financial Services LLC

Designed and delivered an enterprise Customer Data Management model incorporating master data and customer insights to support data-driven decision-making at scale. Partnered with IBM, Tech Mahindra, and internal business stakeholders to establish on-premises IBM MDM and IBM Decision Server Insights infrastructure.

Co-designed a scalable customer data model and built a Kafka-based real-time streaming framework processing approximately 150 live customer events per second. The architecture enabled near-real-time business rule execution while separating operational systems from analytical workloads.

Built secure service orchestration layers for customer data APIs and authored, tested, and deployed business rules through IBM enterprise decision consoles. Processed multi-year customer datasets with SQL, ETL processes, Databricks, and Spark to generate analytics and create a Customer Interaction Heat Map identifying customer pain points.

Software Engineer Mercedes-Benz Financial Services LLC

Developed hybrid mobile applications using Kony Visualizer and Studio, creating dynamic user interface components with JavaScript and JSON. Implemented TouchID authentication through Kony FFI and performed JSON parsing for dynamic content rendering.

Integrated Google Maps API to geotag and visualize public data streams, and developed color-coded GCI metric dashboards using Data Maps. Built customer-facing chatbots and an emergency SMS chatbot for real-time customer communication.

Conducted application performance testing with Xcode Instruments and led delivery activities across requirements, design, development, QA, deployment, and client collaboration throughout the SDLC.

Software Engineer Mobiware

Developed and maintained iOS applications for 10 major automotive dealerships across the Dallas-Fort Worth region. Delivered real-time inventory browsing and vehicle availability capabilities for dealership customers.

Provided rapid feature upgrades and deployments in response to changing business requirements while minimizing service disruption. Delivered ongoing operational support and monitoring to maintain application stability and resolve technical issues.

Education

Learning history

Wichita State University

M.S., Digital Communication and Networking

Master of Science in Digital Communication and Networking.

Anna University

B.E., Electronics and Communication Engineering

Bachelor of Engineering in Electronics and Communication Engineering.

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