Paid Media Specialist

I manage and optimize digital advertising campaigns for clients in different industries.

I analyze campaign metrics and adjust audience segmentation to improve performance and results.

I configured, monitored, and optimized paid media campaigns across client accounts.

I tracked key metrics daily and made budget and audience-segmentation adjustments to support campaign performance.

I managed client accounts and coordinated digital marketing strategies aligned with campaign objectives.

I configured and trafficked campaigns through DSPs including DV360, LiquidM, and Mediasmart, while monitoring results and delivering periodic client reports.

I prepared campaign reports and monitored advertising campaign KPIs.

I supported performance tracking by organizing results and reporting data for campaign follow-up.

I developed customer acquisition and sales strategies through digital channels.

I supported marketing and commercial activities focused on reaching and converting prospective customers.

I worked as a Community Manager for the Primero River brand.

I supported the management of digital community communications and social media content.

I worked as a Community Manager for El Intransigente.

I supported social media communication and community engagement activities.

I worked in a pre-sales role at PepsiCo.

I supported commercial activities related to customer engagement and sales operations.

Bachelor's degree studies in Marketing.