I am a Communications graduate with corporate experience in brand strategy, public relations, and integrated marketing campaign execution. I currently work as a Corporate Brand Junior Analyst at Cementos Pacasmayo in Lima, Peru.
I support public relations strategies across traditional and digital media channels, helping strengthen brand positioning and reputation. I coordinate with PR agencies, internal teams, and multiple stakeholders to execute campaigns, interviews, and events on schedule.
I have experience planning and executing ATL and BTL campaigns, managing high-reach activations, and ensuring deliverables align with brand guidelines. I am comfortable coordinating creative agencies, vendors, budgets, purchase orders, and operational logistics.
In commercial strategy roles, I have contributed to marketing objectives, KPI definition, performance analysis, and recommendations that support commercial decision-making. I have also supported digital products and direct communication channels serving more than 38,000 users.
I create content for owned digital channels and develop reporting that tracks campaign, reputation, visibility, and perception outcomes. My approach combines organized project coordination with audience-focused messaging and brand consistency.
I am Google UX Design certified and proficient in Figma and Adobe Creative tools. Spanish is my native language, and I have professional working proficiency in English.
I design and implement public relations strategy with the Corporate Brand team across traditional media and digital channels to strengthen brand positioning.
I coordinate PR agencies and internal stakeholders for campaign, media interview, and event execution. I also support brand reputation initiatives and monitor their impact on visibility and perception.
I coordinated with product designers and development teams on user-facing digital products, including direct channels, a loyalty program, and financing solutions serving more than 38,000 users. I supported consistent brand experiences across these channels.
I contributed to marketing strategy, KPI definition, results analysis, and recommendations for commercial decisions. I also managed marketing budget processes, standardized tracking, and supported content creation for owned digital channels.
I planned and executed mass-market ATL and BTL campaigns in coordination with internal teams and creative agencies. I ensured activities followed brand guidelines and delivery timelines.
I oversaw BTL activations for high-reach campaigns and managed related area budgets and purchase orders.
I coordinated events end to end, including logistics, vendor communication, catering, and operational planning.
I prepared budgets, purchase orders, graphic materials, and mailings to support marketing activities and events.
I provided customer service in a high-demand international resort environment as a barista and cashier.
The role required daily professional communication in English and strengthened my customer service and intercultural communication skills.
Bachelor's Degree, Communications
Graduated in the top fifth of the class. Received first place in the Innovation Competition for the Communications Program, Commercial Category.
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