I am a growth-driven Digital Marketing Specialist with over seven years of hands-on experience developing and executing multi-channel digital strategies across B2B and B2C markets.
I have worked across Fintech, EdTech, real estate, e-commerce, and manufacturing, helping businesses expand customer acquisition, strengthen brand reach, and accelerate revenue growth.
My expertise includes digital campaign optimization, outbound lead generation, conversion funnels, social media management, content strategy, email lead nurturing, and retargeting.
I use consumer behavior analysis, market research, CRM pipeline management, and performance tracking to identify opportunities and improve campaign ROI, customer retention, and engagement.
I am experienced in managing client relationships, collaborating with creative and technical teams, and translating customer insights into customized digital solutions and effective marketing campaigns.
I also coach teams on digital tool adoption and automated outreach methods, while reporting acquisition, channel growth, and campaign performance metrics to leadership.
Formulate and execute digital growth strategies focused on online customer acquisition, brand reach, and revenue expansion.
Manage social media channels, content execution, and digital promotional campaigns aligned with client objectives. Conduct market research to identify customer segments and emerging trends, while using CRM platforms to report acquisition metrics, campaign ROI, and customer retention data to leadership.
Architected and executed targeted outbound digital communication campaigns, including email workflows and messaging campaigns, to generate qualified leads.
Managed client relationships and the end-to-end digital sales lifecycle within CRM software. Delivered customized digital solutions based on consumer data and client requirements, while monitoring campaign metrics to improve response rates and customer engagement.
Designed and executed strategic digital marketing plans that expanded the company customer base across EdTech target groups.
Monitored competitive market changes and emerging digital platforms to align messaging with user needs. Coached field representatives on digital tool integration and automated outreach tactics, and reported performance, acquisition cost, and channel growth metrics to leadership.
Collected and analyzed quantitative consumer behavior data to evaluate campaign performance and market demand.
Used multi-channel communication, including email and messaging platforms, to support user retention and resolve client challenges. Collaborated with creative and technical teams to streamline digital touchpoints and improve user onboarding.
Contributed to multi-channel marketing campaign planning, market research, and competitor product intelligence gathering.
Coordinated digital outreach with media representatives and campaign sponsors to increase brand coverage. Tracked campaign performance and produced marketing reports to optimize promotional strategies.
Researched high-intent digital prospects and developed automated email and phone lead-generation workflows.
Maintained and segmented CRM databases to support targeted marketing campaigns and improve lead conversion speed.
Managed online user inquiries and direct client interactions to facilitate platform ad bookings and property listings.
Logged customer profiles in database systems to support retargeting campaigns and maintain a strong brand reputation.
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