Matt XLII
Matt XLII

Commercial & Marketing Manager

Actively looking · Member since 23 Oct 2026
Location
Valencia, Spain
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a Commercial & Marketing Manager with more than 11 years of progressive experience in B2B sales development, trade marketing, digital growth, and international negotiations. My background spans FMCG, wholesale distribution, premium retail, and NASDAQ-listed organizations.

I combine commercial leadership with hands-on digital marketing expertise. I have delivered revenue-generating product launches, built B2B pipelines, negotiated international supply agreements, and developed key-account relationships that support long-term growth.

In my current B2B sales role, I manage wholesale growth initiatives, cross-border procurement negotiations, exclusive distribution agreements, and CRM-led sales operations. I have helped generate more than €1M in B2B sales revenue while building a 5,000+ lead pipeline.

My digital experience includes pan-European operations, Magento e-commerce deployments, SEO/SEM, conversion-rate optimization, and customer acquisition cost reduction. I use enterprise analytics and CRM platforms to connect marketing performance with sales outcomes.

I am experienced in AI-driven growth marketing, prompt engineering, AI-assisted coding, and data analysis. I use tools such as Salesforce, HubSpot, GA4, Power BI, SEMrush, Canva, and Photoshop to make informed commercial and marketing decisions.

I am a native-level speaker of English, Spanish, and Italian, with international experience across European markets. I thrive in roles that require strategic thinking, commercial execution, cross-functional collaboration, and measurable growth.

Skills

25 capabilities

Tech stack & tools

Working toolkit

Design

Languages & Frameworks

Marketing and Sales Tools

Experience

Career history

B2B Sales Manager Bakkali Store SL

Drive B2B wholesale and distribution sales growth for an FMCG supplier in Valencia, generating more than €1M in B2B sales revenue and strengthening the company's position in the national wholesale supply chain.

Lead cross-border procurement negotiations with international manufacturers, including Chinese suppliers, to secure exclusive distribution agreements and preferential pricing. Built a 5,000+ lead B2B pipeline using AI-assisted CRM workflows to improve conversion, forecasting, and retention, while developing C-level key-account relationships and contract renewals.

Europe Digital Growth Platform Analyst AIR (Advanced Inhalation Rituals)

Managed pan-European digital operations across restricted-advertising FMCG markets, doubling website traffic and active users within 18 months.

Co-architected and launched a multi-market B2B Magento e-commerce platform to streamline cross-border transactions and open new revenue channels. Reduced customer acquisition cost by approximately 30% through AI-optimized SEO/SEM, structured content, and MQL-aligned regional sales pipelines.

Marketing Team Leader AIR (Advanced Inhalation Rituals)

Led marketing activities for a product line that generated more than €20M in revenue over three years, using a €2,500 media budget and international influencer activations in Dubai and St. Petersburg.

Secured exclusive posting agreements with leading niche influencers, capturing approximately 50% share of voice. Tripled organic followers, increased online conversion by 10%, and built live Power BI dashboards for campaign ROI and market performance monitoring.

Marketing / Business Consultant AIR (Advanced Inhalation Rituals)

Directed 360-degree marketing execution across SEO, email marketing, paid and organic media, and point-of-sale optimization.

Established a foundational data-driven marketing strategy across the brand portfolio, supporting commercial decision-making and digital growth.

Sales Assistant Hugo Boss

Managed high-value client portfolios in premium and luxury retail in Valencia.

Consistently exceeded individual sales targets through personalized client service, relationship management, and consultative selling.

Personal Tailoring Manager / Sales Assistant Massimo Dutti

Worked in premium and luxury retail in London, progressing from Sales Assistant to Personal Tailoring Manager.

Managed client relationships and supported high-value sales through tailored service and product expertise.

Education

Learning history
No education data available.

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