Marketing Specialist

Contributed to campaign brainstorming, content ideation, and execution for the Merah MeNona campaign, which generated more than 104K reach and became one of Nonaetal's strongest-performing engagement campaigns.

Supported Malaysia market activation by developing promotional content and coordinating KOL collaborations for a three-day activation. Planned and executed social-first Instagram and TikTok content, including product storytelling and interactive Instagram Stories.

Conducted more than 20 KOL outreaches per day during a three-month internship and managed an average of more than seven KOL collaborations daily. Managed communication, negotiation, relationship building, campaign briefings, content coordination, monitoring, deadline tracking, and post-collaboration follow-up.

Supported the launch and execution of MySkill's affiliate campaign by assisting with KOL recruitment, communication, campaign coordination, and monitoring. Strengthened professional communication, negotiation, and external partner coordination skills.

Coordinated institutional events by managing schedules, participant invitations, logistics, and on-site execution, including more than two events involving DPR RI representatives. Served as Master of Ceremony for more than three events and facilitated communication with diverse participants and stakeholders.

Supported community outreach with local village communities and contributed to public communication during field activities. Also supported more than four procurement processes and project administration tasks, coordinating documentation across multiple stakeholders.

Produced more than 20 TikTok content pieces for Move Indonesia, covering brainstorming, planning, production, and publishing. The content contributed to more than 10K views within one month.

Monitored content performance and audience responses to identify high-performing formats. Developed and refined content ideas using TikTok trends, audience interests, and performance insights to improve reach and engagement.

Conducted weekly personalized outreach to more than 15 potential brand and organization partners through email campaigns and Instagram direct messages. Researched and qualified prospective partners based on brand alignment, target audience, and collaboration potential.

Secured more than seven brand or partner collaborations within three months through targeted research, personalized outreach, and relationship management. Supported digital marketing and creative initiatives focused on strengthening business digital presence and brand communication.

Developed TikTok content strategies using audience interests, trending sounds, hooks, and posting-time analysis. The work contributed to a 144.44% increase in post views, 149.06% increase in likes, 155.04% increase in comments, and 45.13% increase in profile views within one month.

Monitored content analytics and tested content formats and engagement tactics to optimize social media performance for a youth-led community organization in West Java.

Created engaging social media content, including podcasts and Reels, to introduce the history and values of the Asia-Africa Conference to a wider audience.

Supported event planning and execution for Museum Konperensi Asia Afrika programs, helping maintain event flow and audience engagement. Collaborated with Indonesia's Ministry of Foreign Affairs in supporting PPTM 2024 through event coordination and communication.

Bachelor of Governmental Management Accounting with a GPA of 3.49/4.00.