Digital Consultant

I lead a cross-functional team responsible for campaign execution, client delivery, and performance tracking across more than eight active Southeast Asian accounts, contributing approximately USD 500K in annual revenue. I manage responsibilities, allocate work, monitor deliverables, resolve execution issues, and maintain client communication.

I manage digital initiatives for clients including OKX, Laiba Khurram, Baim Wong, and Faisal Shaikh. My work includes coordinating timelines, content, platform requirements, performance reviews, media workflows, and publication activity with outlets such as US Times Now, The Independent UK, and Rolling Stone.

I also support the agency's US market expansion through prospect identification, outreach, client discussions, and delivery coordination. I collaborate with Google Developers and other internal and external stakeholders to align requirements, execution timelines, and deliverables.

I managed Meta and Google advertising campaigns for GMAC, with monthly budgets of approximately USD 100K across more than 30 campaigns in 10 regions. I handled audience segmentation, lead generation, optimization cycles, performance tracking, and campaign planning.

I oversaw an affiliate network of more than 10 partners, monitoring deliverables, link performance, weekly conversions, placements, and ROI trends. I delivered stakeholder updates and produced detailed monthly performance reports covering campaign formats, audience cohorts, CTR, CPC, acquisition trends, and planning insights.

I worked closely with creative, analytics, and media teams to resolve operational queries, coordinate assets, and ensure timely delivery for digital initiatives.

I managed approximately USD 200K in monthly Google Ads spend across three clients, including campaign planning, daily pacing, performance analysis across targeting layers, and optimization coordination with India-based teams.

I led digital brand management for a premium menswear client with a USD 100K monthly budget. I refined search and shopping campaign structures, managed parallel projects, and contributed to a 50% increase in online sales.

I collaborated with Google India on account structure, bidding logic, creative formats, and audience insights. Through systematic optimization of messaging, landing-page alignment, and creative variants, I helped achieve a 30% ROI increase for selected clients and delivered reporting to guide budget allocation.

I led client meetings for the world's largest social media platform, preparing agendas, guiding discussions across operational areas, documenting action items, and coordinating follow-ups with internal and external stakeholders.

I oversaw the review and processing of daily alleged legal-rights-infringement reports by validating evidence, applying policy guidelines, monitoring queue accuracy, and ensuring timely case closure. I also directed risk-review services through SLA tracking, turnaround-time and accuracy analysis, escalation reviews, and resource alignment.

I identified and executed process improvements using workflow data from multiple tools, reducing cycle times and updating work instructions, process maps, and templates. I conducted risk assessments, evaluated internal controls, prepared remediation plans, and communicated evolving requirements to the team.

I conducted research on the Irish private health insurance sector and medical technology industry for EY Healthcare Advisory engagements. I analyzed public sources, regulatory documents, market reports, and industry data to identify relevant commercial and advisory insights.

I prepared a detailed report synthesizing qualitative and quantitative findings, mapping industry trends, and outlining implications for future advisory projects. I presented the research and recommendations to an audience of more than 100 EY employees, including Ireland-based partners.

I conducted research aligned with client objectives by analyzing industry reports, competitor profiles, and market forecasts to identify factors supporting future business decisions. I also gathered business intelligence on companies, leads, and prospects by reviewing databases and building detailed client profiles.

I mapped opportunity sizes across targeted sectors and participated in business management conferences focused on the TMT sector. I supported project delivery by tracking deliverables, monitoring costs against budgets, and verifying that delivery standards met client expectations.

Graduated with a 3.51/4.20 GPA and Second Class Honours, Grade 1.

Graduated with a 7.06/10.00 CGPA.