Marketing Lead
About Me
Marketing Lead with 8+ years of experience in digital marketing, product growth, and performance-driven strategies across fintech, SaaS, e-commerce, and service businesses. Strong in end-to-end marketing impact, growth experiments, cross-functional coordination, analytics, and funnel optimization.
Skills
Cross Functional CollaborationProcess ImprovementStakeholder ManagementReportingLead GenerationAnalyticsDigital MarketingBudget ManagementA B TestingMarketing StrategyCampaign ManagementDemand GenerationPerformance MarketingMarketing AnalyticsConversion Rate OptimizationMessagingGrowth StrategyProduct PositioningProduct AnalyticsCustomer ResearchBrand MarketingCROCustomer Journey MappingMarketing ManagementFunnel OptimizationHypothesis Testing
Education
Vocational secondary, Computer Science, Computer Programming Technician
Professional Qualification Assessment, Computer Systems Programmer
Experience
Founded and currently lead an independent marketing consulting practice, owning marketing strategy and execution for client businesses across fintech, e-commerce, SaaS, education, and services. Responsible for channel, budget, and growth decisions, funnel and customer journey design, team coordination, and process improvement.
Owned performance and growth initiatives in a product-driven fintech marketplace across multiple acquisition channels. Worked with product managers, analytics, and development teams to test acquisition and conversion hypotheses and optimize funnels.
Supported acquisition and growth initiatives across digital channels in a large financial ecosystem. Gained experience with marketing analytics, structured reporting, and regulated processes involving marketing, analytics, product, and compliance.
Owned marketing strategy for commercial and mixed-use real estate projects. Planned and executed performance and brand campaigns, aligned messaging with sales and project teams, and improved analytics and reporting.
Worked on multiple SMB projects in hands-on execution roles covering traffic acquisition, campaign setup, basic analytics, planning, prioritization, and coordination with founders and internal teams.