Product Marketing Lead | Growth & Distribution Consultant

Operating as an independent marketing and growth consultant, with Jobicy.com as a primary ongoing project.

• Lead product marketing initiatives, working closely with the development team to prioritize and launch new platform features.
• Map and continuously optimize user journeys to eliminate friction and increase core activation metrics.
• Design and execute traffic distribution strategies to scale platform visibility globally.
• Establish product analytics frameworks to validate growth hypotheses and improve the overall conversion rate (CRO).(Specific performance metrics and traffic data are under NDA).

Owned performance and growth initiatives for a major product-driven fintech marketplace.
• Collaborated with product managers, developers, and analytics teams to test and validate acquisition hypotheses.
• Optimized conversion funnels across multiple digital channels to improve unit economics.
• Scaled performance marketing campaigns while maintaining strict ROI/CAC targets.

Supported acquisition and growth initiatives across digital channels within a large-scale financial ecosystem.

• Set up marketing analytics and structured reporting for performance tracking.
• Managed cross-functional workflows involving marketing, product, and compliance teams in a highly regulated environment.

• Owned and executed the marketing strategy for commercial real estate projects.
• Aligned brand messaging with sales objectives and performance campaigns, significantly improving reporting processes.

Worked on multiple SMB projects in hands-on execution roles covering traffic acquisition, campaign setup, basic analytics, planning, prioritization, and coordination with founders and internal teams.