Bloom Insurance was founded in 2007 by Sherman Rogers to serve Medicare shoppers with a superior consumer enrollment and engagement experience. The company focuses on providing Medicare health plans and their agents and brokers with innovative tools to assist older adults in selecting and activating their health plans. Bloom specializes in delivering customized technology solutions and call center services exclusively for insurance-related products such as Medicare, Marketplace, and Medicaid.

Headquartered in Bloomington, Indiana, where it operates two main offices for training and call center operations, Bloom leverages its location near Indiana University to recruit talent and foster growth. The company emphasizes transparency, innovation, reliability, and integrity as core values. Bloom’s mission is to enable insurance companies to flourish and thrive by increasing membership rates while managing costs effectively.

With a healthcare industry focus, Bloom Insurance employs several hundred staff members and serves millions of beneficiaries annually through partnerships with various health care clients. Their services combine health care expertise with technology and customer service excellence, ensuring a comprehensive enrollee experience.