About FloSports, Inc.
FloSports, Inc. is a sports media company that describes itself as a home for sports and athletes that receive less attention from traditional media. Founded in 2006 and headquartered in Austin, Texas, the company’s mission is to “grow our sports every day” and its stated vision is to “be the essential destination for our sports.” Its website presents a portfolio of dedicated sports destinations alongside live event coverage and sports news.
The company delivers live and on-demand sports programming, original content, social experiences, and sports data solutions. FloSports says its portfolio spans more than 25 sports, including motorsports, hockey, wrestling, grappling, cycling, track and field, cheer, and NCAA athletics. Its sport-specific destinations include FloRacing, FloHockey, FloWrestling, FloGrappling, FloTrack, MileSplit, FloCheer, and FloCollege.
FloSports serves fans seeking coverage of competitions and sports communities that may receive limited exposure through mainstream sports media. Its programming is also built through partnerships with sports organizations, leagues, event operators, and collegiate conferences. The company has identified partners including NASCAR, USA Wrestling, Varsity Spirit, High Limit Racing, the American Hockey League, the Tour de France, the Wanda Diamond League, and NCAA conferences.
In addition to video coverage, FloSports operates services and properties centered on sports information and event participation. Its 2023 acquisition of DirectAthletics expanded its offerings in timed-sports event registration and data management, complementing FloTrack and MileSplit coverage of track and field and cross-country. The company’s broader editorial and programming output includes news, commentary, documentaries, and other original productions.
FloSports distributes content through its digital platforms, apps, and subscription services. The company’s own materials describe a mix of live events and on-demand programming; annual event totals vary by date and source, so the figures are not treated here as fixed. Individual sports brands provide coverage tailored to their audiences, while the company’s overarching platform brings those properties together for fans.
The company was co-founded by Mark Floreani, who is identified on the official About page as CEO and co-founder. FloSports’ public mission and vision focus on growing its sports and becoming an essential destination for their communities. The About page also says the company is seeking passionate people to help grow its sports; further details about internal working practices or employee culture are not provided there.
