Sporty Group is a leading global consumer internet and technology company specializing in sports media, gaming, social interaction, and fintech. It serves millions of daily active users across more than 10 countries and 3 continents, delivering a diverse range of digital entertainment and sports-related services. The company operates various platforms including SportyBet, offering a sports betting experience focusing on football with competitive odds and live match streaming, and SportyTV, a 24/7 free-to-air channel that broadcasts premium football leagues such as the English Premier League, Serie A, Bundesliga, as well as major events like EURO 2024 and The Olympic Games.

The company also runs Sporty.com, a comprehensive sports app providing news, live scores, streaming, odds, and interactive chat features, making it a central destination for sports enthusiasts. Sporty Group emphasizes innovation and user engagement through its diverse digital products and platforms.

Sporty Group prides itself on a dynamic and flexible work environment that attracts intelligent and energetic talent passionate about its products and user experience. It employs over 700 professionals from diverse backgrounds, nurturing a culture of excellence, innovation, and rewarding contributions. The company aims to be a premier employer in the sports and digital entertainment industry, fostering a workplace where employees thrive.

While exact founding year and headquarters location are not publicly confirmed, Sporty Group has a significant international footprint with operations and technology hubs worldwide. The company is recognized for its robust growth, extensive product offerings, and influence in the sports media and fintech sectors.