Helen of Troy began as a family business and was incorporated in Texas in 1968. The company started trading on the NASDAQ in 1972 and reorganized in Bermuda in 1994. Over its history spanning more than 55 years, Helen of Troy has evolved into a multinational organization with $1.908 billion in sales in fiscal 2025 and over 1,883 full-time associates worldwide.

The company has grown both organically and through acquisitions, demonstrating a strong capability to integrate businesses in attractive sectors. In fiscal 2023, Helen of Troy launched Project Pegasus, a global restructuring plan aimed at expanding operating margins by improving efficiencies, reducing costs, optimizing its brand portfolio, streamlining the organization, and enhancing supply chain and cash flow management.

In October of fiscal 2024, Helen of Troy introduced “Elevate for Growth,” a strategic plan covering fiscal 2025 to 2030. This plan focuses on creating significant value by targeting the most attractive market opportunities, advancing brand building, strengthening retailer partnerships, and leveraging the company’s operational scale and capabilities.

With a presence across multiple global locations including Europe, the Middle East, and Africa, Helen of Troy is driven by a passionate team that acts like owners, cultivating careers and celebrating shared success to create long-term sustainable value. Their commitment is encapsulated in their tagline, “We elevate lives. We soar together.”

The company headquarters is located in El Paso, Texas, USA, at 201 E. Main Street, Suite 300. Their global footprint and financial strength position them as a leading consumer products company focused on efficiency, growth, and innovation.