Influ2

Influ2 is a business-to-business (B2B) software company focused on contact-level account-based marketing (ABM). Its platform is designed to help revenue teams engage specific people within target accounts rather than treating an entire company as a single audience. The company describes its approach as ABM that starts with people, reflecting its emphasis on the individual decision-makers and buying-group members involved in B2B purchasing.

The platform supports contact-level advertising across social and digital channels. Customers can select named buyers from their target accounts and deliver ads to those contacts, then view which people were reached and how they engaged. Influ2 says this reporting can capture engagement without requiring a prospect to submit a web form, giving marketing and sales teams visibility into interactions that might otherwise remain anonymous.

Influ2 also offers contact-level intent capabilities. The company says its system can surface signals when selected buyers research relevant topics across social media, search, advertising, third-party content and customer websites. Teams can use those signals to understand what a person is interested in and when, and to inform follow-up actions. The product includes audience selection using CRM data and tools for coordinating buyer journeys and marketing activities around contact behavior and sales stage.

For sales teams, Influ2 presents buyer signals and engagement context to support more timely, relevant outreach. Its materials describe integrations and signal delivery through CRM, marketing automation, sales engagement and collaboration tools, including Salesforce, HubSpot, Marketo, Salesloft, Outreach and Slack. The platform’s reporting connects contact-level engagement with pipeline and revenue outcomes, with the stated aim of helping customers evaluate the impact of ABM programs beyond impressions or form submissions.

Influ2 serves B2B organizations running account-based and revenue-marketing programs. The company says its customers include mid-market and enterprise teams, particularly those seeking closer coordination between marketing and sales or a more precise way to engage decision-makers in target accounts. Its published customer examples include organizations such as Amplitude, Quantexa, Paddle and Papaya Global. The company also works with technology and service partners, including marketing agencies, private-equity firms and providers of CRM, marketing automation and sales enablement software.

Influ2 was launched in 2017 by co-founders Dmitri Lisitski and Volodymyr Mikhalko. The company’s official information describes offices in New York, Sunnyvale and Kyiv; its LinkedIn company profile identifies New York as its headquarters. Influ2’s public materials state that the platform is CCPA- and GDPR-compliant, ISO 27001 certified and SOC 2 Type II attested. Its stated focus is to make marketing more relevant to individual buyers, provide sales with actionable context, and connect engagement activity to revenue results.