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Senior GEO & SEO Specialist

AI Summary
Influ2 is seeking a senior SEO specialist to lead both generative engine optimization and traditional organic search for a B2B SaaS platform. The role focuses on improving visibility in AI search products, building cite-worthy content strategies, strengthening off-site authority, and maintaining technical search discoverability. The specialist will run structured experiments, measure AI share of voice and organic performance, and translate findings into content and technical priorities. This is an independent, high-impact role requiring deep technical SEO expertise, AI visibility measurement, digital PR, and strong analytical judgment.
Remote from
Ukraine
Salary
Undisclosed
Department
SEO
Employment
Full Time
Experience
Senior
Published
Apply before
11 Dec 2026
Listing views
13
Application actions
1
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Opportunity details

About this role.

Influ2 brings ABM to the contact level. With Influ2, you can act on contact-level intent, reach specific buyers with ads, orchestrate journeys across channels, and make the revenue impact clear.

200+ enterprises and mid-market companies worldwide, including industry leaders such as Snowflake, AppsFlyer, and Capgemini, love our technology. We hope you will love it too.

Who we are looking for

We’re looking for a Senior SEO & GEO Specialist to own how buyers find, understand, and evaluate Influ2 through organic and AI search.

Buyers use AI tools alongside search engines, vendor content, and conversations to research solutions and compare options. We want Influ2 to provide accurate, useful information as buyers explore our category, evaluate alternatives, and build their shortlists.

The role is roughly 60% generative engine optimization and 40% traditional organic search. You will own the strategy, run experiments, and turn what you learn into action.

What you’ll do

  • Grow AI search visibility. Understand the questions, topics, comparisons, alternatives, and use cases that matter to our buyers, and improve Influ2’s presence across ChatGPT, Google AI Overviews and AI Mode, Perplexity, Claude, Gemini, and Copilot. Build representative prompt sets and track brand mentions, descriptions, citations, cited sources, and competitors through repeated checks across platforms.
  • Turn search demand into useful, cite-worthy content. Identify where we have content gaps and what needs to be created, updated, or restructured. Guide content and product marketing teams on clear definitions, comparisons, FAQs, original data, customer evidence, expert perspectives, and supporting sources. Set the standards and write the briefs; you will not be writing every post yourself.
  • Build Influ2’s authority across the web. Understand which sources shape answers to our buyers’ questions and strengthen Influ2’s presence there. Audit how Influ2 and our category are described, correct inaccuracies, and earn relevant coverage across publications, analysts, partners, review sites, comparison content, and communities. Prioritize sources based on evidence from each platform and topic.
  • Own technical discoverability across AI and search. Manage crawlability, indexation, site architecture, internal linking, rendering, Core Web Vitals, and structured data. Verify that search and AI crawlers can access the content we want surfaced through robots.txt, infrastructure settings, and logs, while managing model-training permissions separately.
  • Own the SEO fundamentals. Identify organic search opportunities around the topics and queries that matter to our buyers. Improve and track rankings, impressions, clicks, organic traffic, and conversions, and turn performance data into priorities for content and technical improvements.
  • Measure what works and separate meaningful gains from noise. Track AI share of voice, brand accuracy, mentions, citations, referral traffic, organic search performance, conversions, and pipeline. Form hypotheses, establish baselines, and repeat measurements before calling a result. Treat emerging tactics such as llms.txt as experiments, be clear about attribution limits, and scale what produces evidence of impact.

Experience

  • 5+ years of experience in SEO, with at least the past year focused on AI search visibility. B2B SaaS experience is a plus.
  • Demonstrable GEO results. Be ready to explain your baseline, the prompts and platforms you tracked, what you changed, what happened, and how you assessed the results and their limitations.
  • Strong technical SEO skills, including structured data, crawl and rendering behavior, log file analysis, site migrations, and Core Web Vitals.
  • Fluency with Ahrefs or Semrush, Google Search Console, GA4, Screaming Frog, and at least one AI visibility platform such as AthenaHQ, Brand Radar, Profound, Peec AI, or Otterly. Looker and SQL are a real plus.
  • Digital PR and outreach experience, with a track record of earning relevant mentions, reviews, and coverage.
  • A strong understanding of positioning and category development. You can connect unfamiliar concepts to the language buyers already use.

Skills

  • Sound analytical judgment. You use data to make decisions and know how to move forward when the evidence is incomplete.
  • Curiosity, creativity, and a willingness to adapt as search products and buyer behavior evolve.
  • Comfort working independently, setting priorities, and seeing work through.

What’s in it for you

  • Remote work, no fixed hours. Work wherever and whenever you do your best thinking.
  • Unlimited vacation policy for your work-life balance.
  • Generous parental leave and other thoughtful benefits.
  • Well-rounded health package to keep you supported.
  • A flat, fast-moving team where your ideas will have impact immediately.

We’ve raised a total of $15 million in our Series A round, maintaining a cash-positive business for the past 24 months while achieving 50% growth.

We’re convinced that the diverse ideas and experiences every Influ2encer brings are the key to our success. To make sure our culture and products reflect this blend of viewpoints and backgrounds, there’s no room for discrimination here. Our approach to hiring, training, promoting, and compensating individuals is grounded in merit and competence.

We’re committed to offering equal employment opportunities to all qualified individuals, no matter their race, age, religion, where they come from, gender identity or expression, sexual orientation, marital status, physical or mental disability, military or veteran status, or any other characteristic protected by law. Everyone at Influ2 plays a part in keeping our workplace welcoming and free from discrimination and harassment.

Compensation

Additional Information

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This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

5/5
EasyHard

Pace & Pressure

4/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

4/5
IndependentCollaborative
AI insightThe role combines advanced technical SEO with an emerging GEO discipline where measurement standards and platform behavior are still evolving. Success requires independently designing credible experiments, interpreting incomplete evidence, and coordinating recommendations across content, product marketing, and technical teams.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate
$60,000
US market range (per year)$45k–$80k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The annual cadence is inferred from the full-time senior specialist role. Estimated annual compensation is presented in USD for market comparison only and is not verified employer compensation.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you establish a baseline for Influ2's visibility across AI search platforms?

I would define priority buyer questions, comparison queries, alternatives, and use cases, then create a representative prompt set for each platform. I would record brand mentions, accuracy of descriptions, citations, cited domains, competitor presence, and referral signals over repeated checks. The baseline would include clear platform, prompt, date, and methodology documentation so changes can be assessed cautiously.

Describe how you would prioritize GEO opportunities against conventional SEO opportunities.

I would prioritize based on buyer intent, business relevance, current visibility gaps, competitive presence, content readiness, and expected measurability. High-value topics with recurring AI-search demand and weak brand representation would receive early attention, especially when improved source content can also support organic rankings. I would keep GEO and SEO measurement separate where attribution is uncertain while looking for mutually reinforcing actions.

What technical checks would you perform to make important content accessible to search and AI crawlers?

I would audit robots.txt directives, XML sitemaps, status codes, canonicalization, rendering behavior, internal links, structured data, page speed, and indexation signals. I would review server logs where available to confirm crawler activity and identify access or rendering problems. I would also distinguish discoverability controls from model-training permissions, because they serve different purposes.

How would you evaluate whether an AI visibility experiment produced a meaningful result?

I would start with a documented hypothesis and baseline, make a limited and traceable change, then repeat measurements across the relevant prompts and platforms. I would compare results over time, account for platform volatility and concurrent changes, and avoid claiming causality without sufficient evidence. A meaningful result should show a consistent improvement in visibility, accuracy, citations, qualified referral activity, or downstream conversion indicators.

How would you earn authoritative third-party mentions for a B2B SaaS brand?

I would identify the publications, analyst resources, review sites, communities, and comparison pages that influence target buyers and appear in relevant search or AI answers. Then I would develop evidence-led outreach using original data, subject-matter expertise, customer proof, accurate company information, and genuinely useful resources. I would track both secured coverage and whether those sources improve brand representation in priority discovery journeys.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
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