Noodle

Noodle is a higher education growth partner that combines people, processes, and technology to help colleges and universities respond to changing learner needs. Founded in 2013, the company says its work centers on increasing access to life-changing learning by helping institutional partners become more resilient, responsive, efficient, and interconnected. Its stated vision is to empower universities to transform the world.

The company’s services span the higher education lifecycle. Its strategy and intelligence work uses institutional and labor-market information to inform decisions about program portfolios and sustainable growth. Marketing and enrollment services include brand and program positioning, audience strategy, market research, creative campaigns, media execution, and data-informed recruitment support. Noodle describes its approach as connecting prospective students’ initial interest with enrollment while tracking performance across that journey.

Noodle also works with faculty and institutions on learning and program design. Its learning-design teams support course and program development, bringing instructional designers, faculty coaches, and subject-matter expertise to the work. The company says these offerings are intended to produce rigorous, accessible programs that are ready for accreditation review. Additional services include student support, retention, and placement management, including operational guidance and support intended to help learners progress toward completion.

For lifelong learning and workforce needs, Noodle helps institutions launch and manage non-degree and corporate education programs. Its workforce services include employer partnerships and staffing pipelines intended to connect graduates with relevant roles. The company’s stated customer base is colleges and universities; it reports having partnered with more than 20 institutions, including Tufts, Harvard, and Tulane, and having helped create and manage online and hybrid programs.

Technology is another part of Noodle’s model. The company describes products designed for higher education that work with existing campus platforms and systems rather than requiring institutions to replace their infrastructure. Its offerings include tools for student support, prospective-student engagement, learning simulations, retention management, and continuing-education discovery. Noodle says its technology can integrate with systems such as student information, learning management, and customer relationship platforms, supporting connected workflows and student services.

Noodle’s mission and values are documented on its company website. Its values include catalyzing change, building community, demanding excellence, never stopping learning, and embracing joy. The company describes its culture as collaborative, transparent, and direct, and says its workforce is diverse and largely remote. It also presents itself as a partner that adapts its services to institutional needs, rather than imposing a single standard model.

Noodle lists its corporate headquarters in New York City. The company states that it became a Certified B Corporation in 2021, following an assessment of its social and environmental performance, accountability, and transparency. Its public materials also identify the intersection of higher education and technology as the setting for its work and invite people interested in that field to explore career opportunities.