About UDig
UDig is a digital product and technology consulting company based in the Richmond, Virginia area. Founded in 2001, it has evolved from technology staffing into consulting and digital product development. The company says it works with enterprise clients to build digital experiences and tools for employees and customers, with an emphasis on connecting technology investments to measurable business results.
UDig describes its approach as Digital Differentiation: understanding what makes a client’s business distinct, then reflecting that distinction in the technology it builds. Its process emphasizes three connected goals—differentiation, adoption and impact. The company states that it aims to create products people will use and to assess outcomes in terms of business value.
Its capabilities include strategy, design, software engineering, data and analytics, and artificial intelligence. UDig’s work can include taking a new digital product from idea to launch, modernizing older systems, and applying AI to business needs. The company also describes using automation and intelligent workflows across discovery, design, engineering, analysis, quality assurance and delivery.
UDig works with enterprise organizations across industries. Its website highlights outcomes for a national homebuilder, a Fortune 500 retailer and a Fortune 500 distributor, including increases in serious buyer leads, employee adoption and associate productivity. These are company-reported examples; the firm positions its engagements around client-specific priorities and measurable results.
UDig was founded in Richmond in August 2001 by Andy Frank. According to its company history, the firm shifted toward consulting in 2015 and later sharpened its focus on digital product development. It has expanded beyond its Virginia base, with company materials identifying Richmond, Nashville, Atlanta and Detroit as markets. Its headquarters is in Henrico, Virginia, near Richmond.
The company’s published mission is to accelerate success by driving impact for team members and clients. UDig’s stated principles include accountability and continued learning, helping colleagues succeed, simplifying solutions, delivering measurable impact, communicating transparently and enjoying the work together. It describes its project teams as focused and close to client organizations, with responsibility for outcomes.
