Varicent is a comprehensive SaaS company founded in 2005 that specializes in sales performance management and revenue optimization solutions. Headquartered in Toronto, Canada, Varicent supports the entire revenue journey for organizations worldwide—from planning and predictability to growth and execution. Their technology enables businesses to set smart goals and territories, leverage AI-driven insights for decision-making, and design incentive strategies to achieve revenue targets.

The company offers industry-leading sales planning, execution, and variable pay software designed to fuel high-performing revenue organizations. Varicent’s products address critical revenue operations, including incentive compensation management and sales performance management, catering to sectors like financial services, high-tech, insurance, telecommunications, and media & entertainment.

Varicent emphasizes core values of boldness, curiosity, and kindness, fostering a culture of proactive innovation, continuous learning, and collaboration. This culture supports their mission to empower revenue leaders to drive growth effectively. With multiple offices worldwide, including locations in Toronto, the United States, London, and Bucharest, Varicent serves a global client base.

Formerly known as IBM – Sales Performance Management Business, Varicent operates as a subsidiary of IBM and has raised approximately $35 million in private equity funding from investors such as Spectrum Equity, Great Hill Partners, and Warburg Pincus. Their customer-centric approach and AI-driven solutions have positioned them as experts in maximizing revenue for large and complex sales organizations.