Wati, officially Clare.ai Limited, is a Hong Kong-based company founded in 2019 that offers a conversational platform leveraging the WhatsApp Business API to enhance customer engagement globally. With a presence in over 100 countries and serving more than 8,000 customers, Wati focuses on helping small and medium-sized enterprises (SMEs) grow their businesses smarter by facilitating personalized, automated conversations with customers at scale.

The company provides an easy-to-use customer engagement software built on WhatsApp, enabling companies to send personalized notifications, manage communications seamlessly via a team inbox, and automate interactions with chatbots and workflow builders. Its features include smart routing, automated responses, data tagging, and analytics, which support efficient customer service and business growth.

Wati’s platform is widely adopted across various industries including hospitality, healthcare, education, marketing agencies, sales, support teams, and e-commerce. Customers appreciate the ability to have multiple agents handle communications simultaneously, automate basic replies, and maintain real-time engagement through the popular WhatsApp messaging channel.

Operating with a small, energetic, and diverse team, Wati promotes an inclusive culture with many employees working remotely. The company’s vision centers on meeting customers where they are and maximizing WhatsApp’s extensive market penetration to deliver smart, efficient, and engaging customer conversations.

Overall, Wati stands out as a strategic and technological partner for SMEs aiming to enhance customer experience and streamline communication processes using an innovative, globally accessible messaging platform.