Marketing Manager with over 6 years of experience leading digital campaigns across social media, SEO, PPC, and content strategy. Proven ability to manage teams, deliver results, and drive brand growth across government and private sectors. Skilled in graphic design and content creation, combining strategic planning with creative execution to build impactful marketing solutions.
Business Management
– Develop creative content ideas aligned with brand objectives and audience preferences.
– Write, edit, and proofread content for various digital channels, ensuring consistency and quality.
– Design eye-catching graphics and layouts for social media posts, ads, and digital assets.
– Manage social media accounts, schedule content, and engage with followers to foster relationships.
– Analyze performance metrics to track the effectiveness of content and optimize strategies.
– Stay updated with industry trends and technologies to innovate and enhance content creation approaches.
– Collaborate with team members to brainstorm and execute content strategies.
– Conduct research on industry trends, audience behavior, and competitor strategies.
– Coordinate with marketing teams to align content strategies with overall brand objectives and campaigns.
– Encourage user-generated content and facilitate interactions through contests, polls, and discussions.
– Provide constructive feedback and contribute ideas to enhance the quality of creative projects.
– Utilize graphic design software such as Adobe Creative Suite for producing high-quality visuals.
– Optimize content for search engines and social media algorithms to improve visibility and reach.
– Participate in online communities relevant to the brand or industry to build connections and awareness.
– Continuously refine and evolve brand identity to stay relevant and appealing to the target audience.
– Develop engaging content for social media, blogs, and emails.
– Write compelling copy and captions.
– Design visually appealing graphics and layouts.
– Maintain brand consistency across platforms.
– Plan and publish content.
– Monitor engagement and analyze performance.
– Build relationships and encourage interaction.
– Track performance metrics.
– Generate reports for strategy adjustments.
– Develop and execute content strategies aligned with organizational goals.
– Manage the data entry team.
– Create and manage a content calendar for timely delivery.
– Coordinate with internal stakeholders to understand content needs.
– Research and produce engaging content across various platforms.
– Optimize content for SEO and monitor performance metrics.
– Distribute and promote content across channels.
– Collaborate with creatives to produce multimedia content.
– Stay informed about industry trends and best practices.
– Lead and mentor content creation teams.
– Ensure compliance with legal and regulatory standards.
– Evaluate and optimize content strategies for effectiveness.
– Managing a 10 members team containing Graphic designers, Content Creators, Web Developers and Social Media
Specialists.
– managing social media accounts for the Ports, Customs, and Free Zone Corporation and their entities such as
Dubai Maritime Authority, Trakhees, and Marine Agency for Wooden Dhows.
– Participation in the organizationβs advertising campaigns in collaboration with their Marketing and communication
department.
– Attending official events with PCFC to serve on their marketing strategy such as GITEX GLOBAL 2022 and 2023 and
Dubai International Boat Show 2023.
– Develop and execute comprehensive digital marketing strategies to achieve business objectives.
– Conduct market research and competitor analysis to identify trends, opportunities, and threats.
– Oversee the planning and execution of all digital marketing campaigns across various channels.
– Manage and optimize SEO strategies to improve website visibility and search engine rankings.
– Plan, execute, and analyze PPC advertising campaigns to drive targeted traffic and conversions.
– Design, execute, and analyze email marketing campaigns to nurture leads and drive conversions.
– Manage social media strategies across platforms, including content creation, community engagement, and paid
advertising.
– Implement conversion rate optimization (CRO) techniques to improve website and landing page performance.
– Utilize marketing automation tools to streamline processes and workflows.
– Monitor and analyze key performance metrics across all digital marketing channels, providing regular reports and
insights to stakeholders.
– Manage digital marketing budgets effectively, allocating resources to maximize ROI.
– Collaborate with cross-functional teams, including design, development, and sales, to ensure alignment and
support for marketing initiatives.
– Stay updated with the latest trends, technologies, and best practices in digital marketing, and incorporate them into
strategies as appropriate.
– Lead and mentor a team of digital marketing specialists, providing guidance, support, and professional development
opportunities.
– Usage of AI tools for planning and automation.
– CRM Duties.
– Creating and executing marketing strategies that align with company goals and target audiences.
– Planning, executing, optimizing multi-channel marketing campaigns (digital, social media, email, print, events, etc.).
– Leading a marketing team, including content creators, graphic designers, social media managers, and analysts.
– Assigning tasks, providing guidance, and ensuring that deadlines and objectives are met.
– Supporting professional development and training for team members.
– Creating and managing the marketing budget.
– Developing strategies to build and maintain strong customer relationships.
– Working closely with sales teams to align marketing efforts with sales goals and ensure seamless lead generation.
– Analyzing data from marketing campaigns to measure effectiveness.
– Reporting on marketing performance and presenting findings to senior management.
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