Director of Social Media

•Oversaw the development, design and execution of the social media marketing initiatives, content strategies and related creative deployments on behalf of clients.

•Designed and executed visually compelling graphics utilizing Adobe Photoshop and Illustrator to promote brand awareness and drive engagement on various social media platforms.

•Conducted extensive keyword research and utilized SEO best practices to optimize digital media content resulting in a significant increase in online visibility and organic traffic.

•Developed and executed highly effective online marketing campaigns, specifically social media marketing, online advertising, and video editing resulting in increased leads and sales.

•Collaborated with cross-functional teams to create and distribute press releases and marketing communications, showcasing exceptional copywriting and creative writing skills, and utilizing analytics to track and analyze campaign performance.

•Promoted after three months to manage a team of eight people by creating editorial calendars, playbooks, monthly social measurement insights and creative briefs.

•Increased the number of TikTok followers organically by 328% weekly and Increased the number of qualified leads to over 1000 organic leads per month.

•After six months of managing TikTok, Instagram and Facebook increased the company’s profit.

•Presented companywide for an innovative idea that would change the future of lead generation with the use of social media.

•Developed and executed multimedia content strategies for TikTok, Instagram, and Facebook, resulting in increased engagement and brand awareness.

•Spearheaded live video initiatives, effectively expanding reach to new audiences and generating leads for the organization.

•Innovatively identified and leveraged emerging social media trends to increase engagement on all social media channels, effectively growing the organization’s online presence.

•Fostered collaborative relationships with recruiters and other healthcare professionals, resulting in increased awareness and knowledge of the travel healthcare field.

•Collaborated closely with the marketing team to ensure brand consistency and messaging across all platforms, effectively representing the brand and increasing market share.

Adept in the art of personal selling and proficient in achieving targeted KPIs through comprehensive sales strategies.
•Welcome customers and visitors with the highest level of professionalism and offer friendly, knowledgeable assistance through effective visual merchandising techniques.
•Conduct extensive research using diverse resources to provide support to professional staff, optimize sales processes and improve overall performance.
•Successfully identified and resolved internal issues related to employee turnover by implementing innovative training approaches and actively collaborating with team members to improve processes.