Experienced Project Manager with 3+ years of experience of success in leading and managing complex digital marketing projects from start to finish, on time and within budget. Proven ability to use data analytics and reporting to improve efficiency and transparency
Successfully implemented a new project management system that improved efficiency and transparency for a high-profile CRM software company.
Led daily stand-up meetings to ensure tasks were completed on time and communicated changes to stakeholders.
Created an effective risk management plan that identified, assessed, and mitigated risks to the project for the world’s largest cosmetics company.
Analyzed project data and created reports to present to senior management, resulting in improved decision-making for an international industrial company.
Developed a budget tracking system that identified areas of cost savings and improved resource utilization.
Worked closely with clients and internal teams to ensure projects were delivered on time and within budget.
Developed and optimized lead generation process for a CRM software company
Developed a lead generation program that resulted in 20% increase in marketing qualified leads and 50% increase in sales qualified leads
Developed multichannel campaign strategies across website content, web page design and paid media.
Developed multichannel content strategy for email, Google Ads, Facebook, Linkedin, and Twitter.
Improved audience targeting in Google Ads and achieved an 11% click-through rate, 3x the industry standard.
Adapted conference marketing strategy from an in-person conference to a virtual event in March 2020.