Beam Suntory - Consumer Relations Analyst

Rate, USD
$40 / hour
Work schedule
Full Time,
Language skills
English, Russian
Hire me

Hire me

Jobicy Account
You need an employer account to access the resume database.

About me

Experienced Consumer Relations Analyst with a proven track record of leveraging data-driven insights to enhance brand management and consumer engagement strategies within the dynamic Liquor industry. Over the course of three years at Beam Suntory in New York City, I diligently conducted comprehensive reporting on various brands’ social listening and quality reviews across diverse platforms, providing critical insights that informed strategic decisions and fortified brand reputation.


2017-2022 B.B.A - Marketing Management @ Baruch College - CUNY


06/2021 Consumer Relations Analyst @ Beam Suntory

• Joined the team as a founding member when it comprised only two employees, playing a pivotal role in establishing the team’s infrastructure from scratch.
• Coordinated cross-functional efforts to identify needs and implement tools, resulting in streamlined workflows, efficient communication, and documented procedures.
• Led the development and execution of streamlined CRM strategies across the entire brand portfolio, enhancing operational efficiency and fostering consistent customer engagement.
• Led negotiations with third-party data platform companies to establish mutually beneficial partnerships, effectively expanding access to critical resources. Regularly reported findings and insights to the director, aiding informed decision-making for strategic initiatives.
• Engaged in frequent meetings with cross-functional digital teams to shape strategies and drive UX/UI enhancements for the digital consumer experience.
• Actively contributed to numerous Salesforce reconfigurations and participated in scrum activities, ensuring seamless system adjustments and agile project progress.
• Played a pivotal role in the creation of comprehensive brand playbooks, serving as vital resources for streamlined onboarding, templating, and training procedures for incoming team members.

08/2019 - 02/2020 Business Development Representative Intern @ Wibbitz

• Conducted comprehensive audits of existing clients across diverse verticals, strategically analyzing retention strategies to ensure continued client satisfaction and reinforce the brand’s reputation.
• Leveraged Salesforce, Outreach, and ZoomInfo to meticulously identify and engage with potential clients, aligning brand values with potential partnerships.
• Led A/B testing initiatives, yielding insights that led to a remarkable 15% increase in conversion rates, demonstrating the ability to optimize brand communication and client engagement.
• Compiled insightful reports on upcoming software releases, aligning closely with company marketing strategies.

01/2019 - 06/2019 Sales And Streaming @ Warner Music Group - Atlantic Records

• Designed a marketing campaign and created a strategy for new artists including social media, public appearances, tours, promotional items and business collaborations.
• Prepared weekly report on “Release Friday” for executives, focusing on high-profile artist performances on Spotify, iTunes and Apple Music.
• Utilize market research data to track screening performance for thousands of artists. Calculated projections to inform future programming and marketing.
• Prepared and presented reports on upcoming releases to Atlantic executives.

Recommend this talent

Recommend this specialist