Director of Marketing

Role of Director of Marketing (Jan. 2023 – Current)

Handle all marketing, advertising, social media, e-mail marketing, and public/media relations initiatives.
Design all digital and print collateral material.
Run podcast with more than 11,000 downloads and 60 episodes extending listenership throughout the United States.
Increased firm’s social media audience by 43% over a five-year period and increased social media engagement by 72% over the same five-year period (2019-2023).
Increased e-mail open rate from 18% to 51% over a five-year period (2019-2023).
Manage website content and SEO optimization through specialist agency bringing more than $200,000 of new business to the firm.
Manage pipeline of prospective clients totaling $2 million in potential revenue.
Write social media and e-mail marketing data analytics reports, prospective client proposals, client engagement letters, and provide assistance on additional financial reports including Quality of Earnings Reports and Confidential Information Memorandums.
Oversee the creation and implementation of company online store.
Plan and execute firm events (external and internal), as well as philanthropic initiatives.
Chair the firm’s Diversity, Equity & Inclusion and Employee Experience committees.
Assist in company-wide recruitment initiatives resulting in the hire of the firm’s Director of Talent Acquisition.

Role of Marketing Manager (Jan. 2018 – Dec. 2022):

Handled the firm’s marketing, advertising, and public relations initiatives.
Oversaw firm-wide rebrand.
Designed all digital and print collateral material.
Helped create and execute firm podcast series.
Created custom reports for social media and e-mail marketing initiatives.
Planned and executed firm events and webinars, as well as team philanthropic initiatives.
Wrote high-level documents including prospective client proposals, strategic plans, and blog series.

Role of Marketing Coordinator (Dec. 2015 – Jan. 2018):

Oversaw firm’s first-ever digital programmatic marketing campaign.
Handled the firm’s marketing, advertising, and public relations initiatives.
Designed all digital and print collateral material.
Wrote high-level documents including prospective client proposals and press releases.

Role as Distinguished Events & Fundraising Manager (April 2015 – Dec. 2015):

Managed all Girl Scouts of the Jersey Shore fundraising events increasing revenue by more than $10,000.
Worked strategically to increase sponsorship and donations.
Spearheaded organization’s mobile giving campaign.
Wrote high-level documents including grants, strategic plans, and management reports.
Implemented young alumnae group, and oversaw fundraising efforts and events.

Role of Public Relations Manager (June 2010 – April 2015):

Created a variety of print and digital materials to promote Girl Scout activities.
Oversaw web design and development of four websites.
Created and delivered seven separate eNewsletters to more than 18,000 contacts.
Handled social media campaigns and advertising opportunities for all departments.
Wrote high-level documents including press releases, strategic plans, and management reports.
Handled local and national media relations.
Acted as spokesperson in on-air radio and television segments, as well as commercials.

Accounts: SUBWAY®, Timex®, [yellow tail] wines, Hyatt Hotels & Resorts, Windstream Communications.
Played key role in the development and implementation of large-scale client events.
Wrote high-level documents including press releases, media plans, program recap reports, and pitch letters.
Provided counsel to clients, and managed daily account activities and strategic planning.
Handled high-level media relations.
Managed junior team members at Assistant Account Executive, Account Coordinator, and intern levels.

Accounts: Amazon.com, Nikon, FreshDirect, Samsung, Young Audiences, 1-800-FLOWERS.COM, Diabetes America.
Helped execute large-scale client events, while also serving as a celebrity media handler.
Wrote high level documents including media plans, press releases, and pitch letters.
Provided counsel to clients, and managed daily account activities and strategic planning.
Handled high-level media relations.
Managed junior team members at Associate Account Executive, Account Coordinator, and intern levels.