Copywriter
- Location
- United States
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English
- Available for Hire
- Yes
About me
I have 8 years of experience working as a reporter, in-house marketing specialist, and PR agency account executive. During my time as a reporter, I interviewed sources, captured and edited photos, and wrote time-sensitive articles. I covered topics that included education, business features, profile stories, art and entertainment, reviews, sports, and breaking news. From there, I began working in marketing and public relations to further expand my writing skills. For these roles, I collected information and wrote content for media and client websites and social media accounts. This includes writing press releases, media advisories, pitches, web posts, social media posts, blogs, and content for newsletters, flyers and brochures. I’m currently a freelance writer for an IT service and consulting company, where I write engaging and informative blog posts for client websites.
Professional area
Skills
Account ManagementAdaptabilityAdobe PhotoshopArticle WritingB2BBlog WritingCanvaClient RelationsCollaborationCommunicationsContent MarketingContent WritingCopywritingCreative ThinkingCreative WritingDetail-orientedEditingExcellent Communication skillsGoogle SuiteJournalismMarketingOrganizational SkillsPhotographyProblem SolvingProof ReadingPublic RelationsReportingSocial MediaTime ManagementWriting
Education
- 2010-2015 Bachelor of Arts, English and Journalism and New Media Communications @ St. Joseph’s University
Experience
- June 2023-Present Freelance Writer @ Boomtown Internet Group
● Develop and execute blog posts and web content on a variety of topics to effectively communicate clients’ brand messages
● Collaborate with marketing team to understand client target audience and business objectives
● Manage multiple projects simultaneously to meet strict deadlines
● Conduct thorough research on industry trends and target market preferences to tailor content that resonates with intended audience
● Incorporate keywords throughout content to optimize searchability on search
engines
● Maintain a high level of attention to detail on all deliverables- May 2022-June 2023 Account Executive @ Aria Marketing
● Wrote and edited pitches, press releases, blog posts, briefing materials, informative abstracts and social media posts for B2B clients
● Identified compelling story ideas/pitch angles
● Compiled high-level strategy plans and PR reports for multiple accounts
● Coordinated media and analyst relations, including scheduling and staffing interviews
● Ensured team members and clients met deadlines and addressed client needs
within assignments
● Built and strengthened relationships with clients and media contacts
● Arranged media and analyst meetings for clients at trade shows
● Managed, executed and developed proposals for speaking/award programs
● Conducted media audits across publications and social media platforms
● Supported accounts holistically by actively tracking all works in progress and provided tactical assistance as needed- August 2018-May 2022 Account Executive @ Syntax Communication Group
● Oversaw the needs and requests of multiple different clients by writing press
releases, media advisories, web articles and newsletters
● Managed and executed web and social media postings and campaigns
● Captured and edited photos and videos while attending events
● Created Canva graphics for website and social media pages
● Researched background information and conducted interviews- July 2015-January 2019 Reporter @ The Long Islander News
● Wrote appealing articles that informed and captivated readers, focusing on storytelling from enterprise ideas
● Conducted thorough interviews in-person and over the phone
● Promoted and covered local events, and took photos
● Edited stories on page layout before print
● Developed engaging posts for several social media platforms- March 2018-July 2018 Marketing Communications Specialist @ Professional Physical Therapy
● Wrote informative and dynamic press releases and blogs
● Liaised with public relations firms to manage media opportunities
● Compiled and edited content for flyers, brochures, postcards, newsletter, website
● Worked with vendors to create, print, distribute marketing material, overseeing projects from start to finish
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