About this role.
Tripadvisor is hiring a UK-remote CRM Specialist to execute high-volume B2C lifecycle communications across email, app push, and on-site placements. The role focuses on campaign production, audience and journey logic, template updates, multilingual coordination, and rigorous pre-send quality assurance. The specialist will typically produce and launch 3–5 campaigns per week, collaborating with managers, senior stakeholders, and cross-functional partners. Success requires at least two years of corporate B2C email-production experience, exceptional attention to detail, and comfort operating in a fast-moving environment; Braze experience is preferred. The position also values practical use of AI tools to improve day-to-day efficiency, quality, and decision-making.
Role DNA
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Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
3/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I begin by confirming the brief, target audience, business objective, timing, and technical requirements. I build the audience and campaign logic, update the template and dynamic content, validate tracking and links, then complete rendering and functional QA using a documented checklist. After approval and launch, I monitor delivery and engagement metrics, document results, and flag improvements for future sends.
I use structured checklists, version control, naming standards, and peer review before launch. For multilingual sends, I verify that each locale has the correct copy, links, imagery, legal content, personalization rules, and fallback logic. I also test segmentation and suppression criteria carefully, because audience-selection errors can be as consequential as content errors.
I have experience using marketing automation tools to create audiences, configure campaign workflows, manage templates, and validate delivery settings. In Braze specifically, I would apply these skills to segments, Canvas journeys, personalization, event-based triggers, and campaign reporting, while following established governance and QA processes.
I would clarify the exact change, assess its effect on timing, audience logic, creative, translations, and testing, and communicate the resulting trade-offs immediately. If the change can be made safely, I would update the campaign and repeat the affected QA steps; if not, I would recommend a lower-risk alternative or revised send timing. The priority is to remain responsive without compromising customer experience or launch quality.
I review delivery, open, click, conversion, unsubscribe, and audience-level trends to identify issues and opportunities for testing. I use approved AI tools to accelerate tasks such as drafting test hypotheses, organizing QA documentation, summarizing performance findings, and checking content consistency, while keeping human review and data-privacy requirements in place. Insights are then translated into practical changes to targeting, content, timing, or journey logic.
CRM Specialist
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
Job Location: Remote in the United Kingdom
This role is a remote position in the United Kingdom. Occasional travel to company offices as necessary.
What You’ll Do
As CRM Specialist for the CRM Operations team, you will play a critical role in executing Tripadvisor communications with members via commerce streams, member newsletters and content collection communications. The ideal candidate will have a combination of email marketing experience, project management skills and the ability to communicate effectively regarding project status and email analytics.
Responsibilities will include, but not be restricted to:
- Production of email campaigns, app push notifications, and site banners/interstitials
- Work within our marketing automation platforms to produce audiences, campaign logic, and templates based off of technical specifications
- Assist with translation requests (we send in many languages)
- Heavily test all work to preemptively catch bugs, plus approve work of teammates by following our QA process
- Assist managers in ad-hoc projects
Examples:
- Tripadvisor sends multiple highly visible emails each week. The emails go to tens of millions of people in many languages across the globe.
- This person will be producing and sending 3-5 campaigns each week. One aspect of this is creating templates by updating copy, images, links, etc. within our template editor tool.
- Focus is on the execution of the email, push, and site marketing campaigns
What we seek:
- Meticulous attention to detail with a clear, methodological approach to problem solving
- Experience working in a CRM role in a high energy online environment
- Candidates should have 2+ years of email production experience in a corporate setting, with a strong focus on B2C
- Experience building campaigns in the customer engagement platform, Braze, is a plus
- Comfortable multi-tasking in a fast-paced environment, with the ability to manage large cross-functional projects and numerous weekly launches
- Patience and professionalism when more clarification is needed or requirements change
- Strong communication skills that enable you to engage with senior leaders and internal stakeholders
Skills & Experience
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
What We Offer
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
- “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
- Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back? Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
- Travel perks. We believe that travel is employee development, so we provide discounts and more.
- Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
- Health benefits. We offer great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
Our Cultural Pillars:
Traveler first
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
Execution is our edge
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
We succeed together
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!
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Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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