About this role.
This role is for a CRM & Retention Specialist at Sporty, responsible for planning and executing retention campaigns for users in African markets. The position involves monitoring key metrics like retention and ROI, collaborating with product and analytics teams, and ensuring offers remain competitive. The ideal candidate has 2+ years of experience in retention or CRM, preferably in iGaming, with strong analytical skills and a data-driven mindset. The role offers a competitive salary, quarterly bonuses, remote work flexibility, and other benefits. It is a fast-paced, collaborative position requiring autonomous work within a supportive team environment.
Role DNA
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Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
3/5Communication Load
4/5Salary analysis
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Core skills
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Cover letter sample
I am writing to express my strong interest in the CRM & Retention Specialist position at Sporty. With over two years of experience in customer lifecycle management and a proven track record of driving engagement in the iGaming industry, I am confident in my ability to contribute to your team.
In my previous role, I successfully executed retention campaigns that improved customer reactivation by 15% and optimized ROI through data-driven strategies. My analytical mindset and proficiency with marketing automation tools align perfectly with the requirements of this position.
I am particularly drawn to Sporty's remote-first culture and focus on African markets. I am eager to bring my expertise in campaign management and cross-functional collaboration to enhance your retention efforts.
Thank you for considering my application. I look forward to the opportunity to discuss how my skills can support Sporty's goals.
Sample interview questions
I led a reactivation campaign targeting lapsed users in the iGaming sector. We segmented users based on inactivity duration and offered personalized bonuses. Key metrics tracked included reactivation rate, cost per reactivation, and subsequent engagement (deposits, sessions). The campaign achieved a 20% reactivation rate and improved ROI by 25%.
I conduct regular competitive analysis and monitor market trends. By collaborating with local teams and using data on user behavior, I tailor offers to local preferences. A/B testing helps optimize the effectiveness, and I adjust based on performance metrics and feedback.
I worked with product and analytics to enhance our campaign automation tool. We identified a need for better segmentation and triggered campaigns. After implementation, we saw a 30% increase in campaign efficiency and a 10% lift in user retention. The collaboration ensured the tool met business needs.
I prioritize based on potential impact, ROI, and urgency. I use project management tools to track timelines and dependencies. Regular communication with stakeholders ensures alignment, and I adjust priorities based on real-time data and business goals.
I have experience with Braze and HubSpot. These tools allowed me to set up personalized email and push notification campaigns, automate triggers based on user actions, and measure performance. They contributed to a 15% increase in customer lifetime value by enabling timely and relevant communications.
About the role
As a Retention Specialist at Sporty, you’ll play a hands-on role in supporting the delivery of Africa Regional focused campaigns and promotions that drive customer engagement and loyalty locally. You’ll assist with setting up and running retention activities, track results, and help ensure our offers are competitive across different markets. Working closely with product, analytics, and stakeholders, you’ll provide operational support to keep campaigns running smoothly and effectively.
What you’ll be doing
Assist in planning and executing retention campaigns and promotional activities for existing & new users across the AF markets
Monitor key metrics (Retention, Reactivation, ROI) and prepare reports to track user engagement and optimisation
Collaborate with internal product and analytics teams to maintain and improve retention tools and reporting accuracy
Help ensure regional offers and promotions are delivered on time and remain competitive
Coordinate with external partners on campaign execution and follow-up tasks
Support personalisation and automation initiatives by providing regional operational input
What you’ll bring
Bachelor’s degree in marketing, business, or a related field
2+ years’ experience in retention, CRM, or customer lifecycle management
Experience in the Online Casino or broader iGaming industry is strongly preferred
Strong analytical skills and data-driven mindset
Excellent communication skills, fluent in written and spoken English
Familiarity with retention and marketing automation tools is a plus
What’s in it for you
Sporty is a remote first company in pursuit of sustainability
A competitive salary + individual performance based bonuses every quarter
20 days annual leave + public holidays
Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
South African employment contract
Referral bonuses & flash bonuses
Top of the line equipment
Annual company retreats to provide great internal networking opportunities
If you’re interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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